Assitant Manager

Key Responsibilities

• Store Operations: Support the Store Manager with the day-to-day running of the store, ensuring efficient operations and compliance with company policies and procedures.
• Sales Performance: Drive sales, monitor KPIs and support the team in achieving individual and store targets.
• Team Leadership: Lead, motivate and develop the sales team, promoting a positive working environment and high performance standards.
• Customer Service: Deliver an exceptional customer experience, ensuring the team provides personalised service and represents the GUESS brand professionally.
• Staff Development: Assist with training, coaching, onboarding and performance management of team members.
• Visual Merchandising: Ensure the store maintains excellent visual standards in line with GUESS brand guidelines and seasonal campaigns.
• Stock Management: Oversee stockroom organisation, deliveries, replenishment, inventory accuracy and loss-prevention procedures.
• Commercial Awareness: Analyse sales results and KPIs to identify opportunities for improvement and maximise store profitability.
• Administration: Support staff scheduling, reporting, cash handling and other administrative duties as required.
• Health and Safety: Ensure the store follows health and safety requirements and maintains a safe environment for employees and customers.
• Store Manager Support: Take responsibility for store operations in the Store Manager’s absence, ensuring continuity and high standards.

Skills and Requirements

• Previous experience in a supervisory or management role, preferably within fashion retail.
• Strong leadership, communication and team-management skills.
• Proven ability to drive sales and achieve commercial targets.
• Excellent customer service and problem-solving abilities.
• Good understanding of retail KPIs, stock control and loss prevention.
• Strong organisational skills and the ability to prioritise tasks in a fast-paced environment.
• A passion for fashion, styling and the GUESS brand.
• Flexibility to work weekends, bank holidays and during busy trading periods.

Ideal Candidate

The ideal candidate is an enthusiastic and results-oriented retail professional who leads by example, inspires the team and understands how to balance excellent customer service with strong commercial performance. They will be proactive, organised and committed to maintaining GUESS’s brand standards.

Job Objective

To support the Store Manager in delivering strong sales results, developing a high-performing team, maintaining operational excellence and providing an outstanding shopping experience at GUESS, Regent Street.

Pay: £34,000.00-£38,000.00 per year

Work Location: In person