Asso. Consumer Market Insight Director (CMI)

Responsibilities;

• Lead TCP Group's consumer, market, category, and product insights agenda to support portfolio strategy, brand growth, innovation, and market expansion decisions.
• Develop and execute consumer research programs, including Usage & Attitude (U&A) studies, segmentation, need-state analysis, and consumer journey mapping.
• Drive concept, product, taste, packaging, and claim validation to support innovation and new product development (NPD).
• Manage brand health tracking, campaign effectiveness evaluation, and consumer engagement analysis to identify growth opportunities.
• Conduct market sizing, category assessments, competitor intelligence, and trend analysis to guide business and investment decisions.
• Identify emerging consumer trends, white-space opportunities, and future growth areas across global markets.
• Translate complex consumer, market, and performance data into actionable business insights and executive-level recommendations.
• Build and maintain a centralized insights repository to ensure knowledge sharing and organizational learning.
• Partner closely with Brand, Innovation, R&D, Commercial, Finance, and Country Marketing teams to drive consumer-led decision-making.
• Lead and develop the Consumer & Market Insights team while managing external research agencies and strategic partners.

Qualifications;

• Bachelor's degree in Marketing, Business Administration, Economics, Psychology, Statistics, Data Analytics, or a related field. Master's degree is preferred.
• Minimum 10 years of experience in Consumer Insights, Market Research, Product Analytics, Brand Strategy, Innovation, Category Management, Strategy Consulting, or related functions.
• Experience in FMCG, Beverage, Consumer Goods, Retail, Research Agencies, or Consulting industries is highly preferred.
• Strong expertise in both qualitative and quantitative research methodologies.
• Proven experience in consumer segmentation, U&A studies, market intelligence, brand tracking, and innovation validation.
• Strong analytical thinking with the ability to transform data and research findings into strategic business recommendations.
• Experience managing cross-functional stakeholders, external research agencies, and regional or multi-market projects.
• Excellent communication, presentation, and executive storytelling skills.
• Strong leadership capability with experience managing and developing high-performing teams.
• Fluent English communication skills, both written and spoken.