Associate (Area Sales)

Job Overview:

We are seeking an Associate (Area Sales) to drive sales growth, strengthen market presence, and ensure smooth end-to-end operations across the fast-moving consumer goods (FMCG) portfolio. The ideal candidate has strong expertise in distribution management, trade marketing, sales planning, and channel development, with the ability to work cross-functionally to achieve business

targets.

Key Responsibilities :

• Develop and execute sales and distribution strategies to achieve monthly and annual targets.
• Expand market penetration across retail, wholesale, modern trade, and emerging channels.
• Build and manage relationships with distributors, retailers, and channel partners.
• Lead demand forecasting, inventory planning, and supply coordination to ensure product availability.
• Drive trade marketing initiatives, including promotions, visibility programs, and brand activation.
• Analyze market trends, competitor activities, and consumer insights to guide business decisions.
• Monitor primary and secondary sales performance and implement corrective actions when needed.
• Manage a field sales team, set KPIs, and support capability building.
• Collaborate with marketing, finance, operations, and logistics teams for smooth execution.
• Ensure compliance with company policies, pricing guidelines, and statutory regulations.

Qualifications & Skills :

• Bachelors degree in Business Administration, Marketing, or related field (MBA preferred).
• 2-4 years of experience in FMCG sales, distribution management, or trade marketing.
• Strong understanding of retail dynamics, channel management, and market operations.
• Proven track record of achieving sales targets and driving growth.
• Excellent analytical, negotiation, and communication skills.
• Ability to lead teams and manage multiple stakeholders.
• Proficiency in MS Excel, reporting tools, and CRM/SFA systems.

Key Competencies:

• Strategic Planning
• Channel & Distributor Management
• Trade Marketing Execution
• Team Leadership
• Data-Driven Decision Making
• Market & Consumer Insight Understanding

BharatRohan Airborne Innovations Ltd. is an equal opportunity employer. We welcome applicants from all backgrounds to join our team and contribute to our mission of reshaping agriculture through technology and innovation.