Associate Brand Manager

Who you are

• Strong communication skills and ability to make effective presentations to all levels of management
• Broad spectrum of marketing skills, defining strategies, building plans, driving product launches and in-market execution
• Ability to connect the dots and think at a holistic and strategic level across the business
• Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix
• Influencing, conflict resolution, and creative problem solving
• Ability to synthesize complex product features into compelling and desirable consumer benefits
• Comfortable working at a fast, iterative pace, and possess a “progress vs. perfection” mindset
• Biased towards action, taking initiative, and rolling up your sleeves and get it done together
• Managerial skills and comfortable managing and building cross-functional teams
• Ability to mine, analyze data and draw compelling conclusions
• 2-3 years of prior Marketing experience required, preferably with direct responsibility for Brand planning, messaging, positioning, and communication strategy and execution
• Experience leveraging consumer insights to develop effective marketing campaigns and innovation programs
• Experience in creative / media development and execution and new product launches
• Bachelor’s degree in marketing, or equivalent experience. MBA preferred

What the job involves

• The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on sell-in and sell-through of the portfolio, both new products and base business. SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries
• As an Associate Brand Manager, you will be a brand steward helping to lead the development and execution of the product roadmap, go-to-market strategies and drive consistent voice and messaging across all marketing channels (e.g. Packaging, Advertising, Infomercial, PR, Social & Digital, collateral, trade etc.)
• Innovation Launch Support: Work cross-functionally to support the development and execution of new product innovation strategies and go-to-market plans – specifically message development and execution for packaging, digital, and in-store assets
• Be the category expert: understand price, positioning, competitive landscape and market / consumer needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
• Comms & Go-to-Market Strategy: Collaborate with Product Development, Creative Services and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans, including message development and execution for packaging, PR, in-store, displays, collateral and social / digital
• Drive a consumer first mentality: Partner with Consumer Insights on identifying and validating optimal consumer proposition on product, positioning, messaging, pricing, etc. and make recommendations in alignment with cross-functional teams. Demonstrate thought leadership on emerging trends and consumer insights to strengthen innovation roadmap and communication plans
• Retailer Sell-in: Communicate product value proposition to the sales team and deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy
• Post-Launch Evaluation: Conduct post evaluation and analysis of activities and performance, recommending improvements and evolutions of future brand marketing and commercial initiatives. Support development and implementation of best practices and proven success drivers across all consumer and customer touchpoints
• Creative Development: Develop creative briefs for consumer and retailer facing messaging, manage creative reviews and ensure execution delivers on the right consumer insights and product benefits