Associate Brand Manager

Associate Brand Manager

Sherman Oaks, CA

For over 35 years, Funrise has been a global innovator and industry leader in the design, manufacturing, and distribution of toys worldwide. Our mission is to create fun for kids of all ages by building impactful brands through innovation, creativity and imagination. We strive towards excellence in all we do to ensure our products are enjoyed by consumers throughout the world. Our portfolio consists of internal brands including GAZILLION® BUBBLES, POWERSHOTS, EPIC SAND, MIGHTY FLEET™, as well as licensed properties from premier partners such as Cat®, Hotel Transylvania®, SpongeBob SquarePants®, and other global entertainment companies.

Job Description:

Funrise is seeking an Associate Manager, Global Brand Marketing to support the day-to-day management and execution of multiple global toy brands. This role will work across product development, packaging, sales, licensing and marketing to keep projects moving from concept through retail launch. The ideal candidate is highly organized, commercially minded and comfortable independently managing multiple projects, deadlines and cross-functional partners in a fast-paced environment.

Responsibilities:

• Manage day-to-day activities across assigned global brands, including timelines, line plans, briefs, budgets, product information, and launch deliverables.
• Coordinate cross-functional work across Product Development, Creative, Packaging, Sales, Finance, and international teams to keep projects moving and deadlines on track.
• Support development of brand and go-to-market strategies by analyzing consumer, category, competitive, retail, and sales insights, with consideration for regional market differences and opportunities.
• Develop sales presentations, positioning materials, and marketing plans that clearly communicate the product benefits, consumer relevance, and the brand story.
• Execute marketing programs across digital, social, influencer, eCommerce, PR, and retail channels in support of launches and ongoing brand growth.
• Manage development of key marketing assets, including photography, video, social content, eCommerce content, and retailer materials, coordinating internal and external partners through final delivery.
• Support day-to-day licensing activities as needed for assigned brands, including submissions, approvals, trackers, brand updates, and partner communication.
• Monitor brand performance, market trends, and competitive activity; identify key learnings, opportunities, and issues and communicate recommendations to the broader team.
• Learn and use internal systems and reporting tools to pull product, sales, and performance data; compile recurring reports and support forecasting, planning, and business analysis.

Requirements:

• Bachelor's degree with 2+ years of relevant experience, or an MBA with a concentration in Marketing and at least 1 year of hands-on professional or substantive internship experience in brand marketing, toys, consumer products, licensing, or entertainment.
• Excellent written, verbal, and presentation skills; communicates effectively across functions, levels, external partners, and international teams.
• Analytical mindset with the ability to interpret sales, consumer, competitive, and market data; compile reports; and translate insights into actionable recommendations.
• Highly organized and detail-oriented, with a track record of managing multiple projects, prioritizing competing needs, maintaining accurate information, and meeting deadlines.
• Comfortable learning new systems and reporting tools.
• Working knowledge of digital, social, influencer, and eCommerce marketing channels, along with proficiency in Microsoft Office, particularly PowerPoint and Excel.
• Experience in the toy industry, licensed consumer products, CPG, retail marketing, manufacturing, or eCommerce is a plus.

Competitive salary and benefits package including medical and dental insurance, 401K pension plan with 1:1 matching up to 5% of basic salary, vested immediately. Summer hours between Memorial Day and Labor Day.

This position has exceptional potential for growth for a motivated and proactive candidate. Local candidates only.

Pay: $85,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance

Work Location: Hybrid remote in Sherman Oaks, CA 91403