Associate Channel Mgr

Primary function of this position is to commercialize sales and marketing programs within specified channel and to identify channel-specific business building opportunities.

Job Description:

Duties and Responsibilities

• Work with channel/customer to identify, develop, commercialize and implement channel/customer specific programs (special packaging, promotions, events, marketing materials, flyers, brochures, displays).
• Develop and execute launch plans and marketing strategies for new product introductions/launches for channel.
• Recommend the optimal product assortment across all brands, utilizing category management techniques, market information and end user research.
• Manage approved channel specific expense budgets.  Assist with the development of channel budget.
• Collect/develop and analyze sales reports and market feedback from internal sources, customer feedback, and other sources to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes.
• Work with National Account Managers and other sales representatives in the field to gain knowledge of customer interaction and sales process.
• Assist in the development of annual business plan for channel/customer.  Conduct competitive market analysis to formulate recommendations for an annual brand plan including advertising and promotional strategies.

 

 

Education and Experience Requirements

• Requires a bachelor’s degree in Marketing, or Business.
• Minimum 3 years experience in a sales, and/or marketing.
• Significant knowledge of channels of distribution.
• Highly organized and very strong, proven project management skills.
• Sound analytical skills and acute attention to details.  Strong communication skills, persuasive and able to effectively communicate ideas.
• Proficiency in PC skills including MS Office and Internet usage is required.
• Ability to travel 20% of time.

Milwaukee Tool is an equal opportunity employer.