Associate Creative Director

Who you are

• Our commercial team is looking for an Associate Creative Director who understands what makes young women laugh, gets them talking, and matters to them
• We’re looking for someone with a passion for women’s issues and lifestyle, a sharp sense of humour, and the ability to turn audience insights into standout, social-first branded content
• Significant experience within a social-first creative, editorial or advertising environment, operating at a senior or leadership level
• A proven track record of developing standout branded content that feels native to the platform, with a portfolio that demonstrates a strong instinct for humour
• A passion for women’s issues and lifestyle, with an understanding of the different perspectives and experiences within a young female audience
• Deep Gen Z cultural fluency, from creators and internet humour to the conversations shaping young women’s lives
• Strong leadership skills, with experience guiding multidisciplinary teams and improving creative output
• Experience working with established content formats and evolving them for different brands or audiences
• Ability to think strategically while maintaining a strong grasp of execution, including comic timing, tone of voice and storytelling
• Confidence working with and influencing senior stakeholders, both internally and client-side
• Deep understanding of content performance and what drives engagement across key social platforms
• Excellent writing and pitching skills, with the ability to shape and sell ideas clearly and convincingly
• Comfortable balancing long-term creative direction with rapid, reactive content cycles

What the job involves

• With a focus on Betches UK, this is an opportunity to shape bold, funny, culturally relevant content that connects with a Gen Z audience
• You’ll define what great looks like across both partnership campaigns and platform output, guiding the team from initial spark through to delivery
• You’ll lead creative ideation across short-form video, memes, reactive content and talent-led formats, creating work that feels native, entertaining and true to Betches UK’s voice
• From dating and friendships to careers, pop culture and the issues shaping women’s lives, you’ll know how to find the relatable truth and turn it into something worth sharing
• This role sits at the heart of the team, leading and inspiring a multidisciplinary group of creative producers, editors, creators, and talent partners to deliver work that earns attention and drives real impact
• Lead the creative development of women’s lifestyle branded content, with a focus on BETCHES UK, ensuring ideas feel native to the platform and true to the brand’s voice
• Apply and evolve successful content formats into partnership work, while developing new formats that connect with young women
• Oversee creative output across owned social channels, ensuring consistency, quality and platform relevance
• Own the end-to-end creative output, maintaining a high standard across both always-on content and campaign moments
• Shape and manage the idea pipeline, balancing reactive content with bigger, format-led executions
• Champion humour and an authentic female perspective, finding fresh ways to reflect the experiences, interests and issues that matter to our audience
• Lead, mentor and inspire the wider creative team, providing clear direction and elevating the quality of ideas and execution
• Act as the senior creative voice in client conversations, turning briefs into strong, simple ideas and presenting them clearly and confidently
• Collaborate cross-functionally to ensure ideas are both ambitious and deliverable within fast-paced production timelines
• Stay tapped into Gen Z culture, platform trends and audience behaviour, ensuring all output feels current and relevant