Associate- CRM

About the Company:

• Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.

• We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.

• Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Also, closing a large round with one of the largest global, corporate VC.

  Position- Associate- CRM
  Location- Gurgaon

Role Overview:

We are looking for a CRM Retention AM with 2-4 years of hands-on experience in building and managing CRM systems. This role will be critical in driving user acquisition, engagement, retention, and reactivation through personalized user journeys and high-impact CRM campaigns.

Key Responsibilities

• CRM Strategy & Lifecycle Ownership
  • Build and execute CRM strategies across the entire user lifecycle from onboarding to churn prevention and reactivation.
  • Develop frameworks for journey orchestration across web, app, and messaging channels.
• Lifecycle Campaigns & Journeys
  • Design and manage high-impact automated journeys (e.g., welcome, inactivity, upsell, win-back,
    feedback, etc.).
  • Continuously optimize flows using A/B testing and cohort-level analysis.
• Multi-Channel Campaign Management
  • Plan and execute personalized, data-driven campaigns across Push Notifications, Email, SMS, and WhatsApp.
  • Own campaign calendars, creative briefing, execution, and post-campaign analysis.
• Segmentation & Personalization
  • Leverage behavioral and transactional data to build micro-segments.
  • Drive personalization at scale based on user actions, platform preferences, and engagement patterns.
• Tool & Tech Ownership
  • Manage and optimize usage of CRM tools like CleverTap, MoEngage, WebEngage, etc.
  • Define events, triggers, attributes, and user cohorts for automation and analysis.
• Cross-Functional Collaboration
  • Work closely with Product, Design, Growth, Analytics, and Engineering teams to align CRM strategies with overall business objectives.
• Reporting & Analytics
  • Monitor key lifecycle metrics like DAUs, retention, CTR, conversions, etc.
  • Translate data into actionable insights to improve campaign performance and user experience.
• In-Product Messaging
  • Collaborate with Product and Design to enhance in-app touchpoints and convert them into CRM opportunities (e.g., nudges, modals, banners).
• What we are Looking For
• 2-4 years of hands-on CRM or lifecycle marketing experience in a fast-paced consumer tech environment (preferably travel, mobility, or e-commerce).
• Deep understanding of user lifecycle stages, funnel analytics, and retention metrics.
• Strong command over CRM platforms like CleverTap, MoEngage, WebEngage, or similar.
• A data-driven approach and able to extract insights and translate them into impactful actions.
• Creative thinking with a growth mindset someone who enjoys ideating and experimenting with campaigns.
• Strong communication and collaboration skills, with the ability to manage stakeholders across teams.
• Translate data into actionable insights to improve campaign performance and user experience.