Associate - Digital Marketing

Role & responsibilities

• Develop and execute digital marketing campaigns across relevant platforms.
• Manage Google Ads, Instagram Ads, LinkedIn and other digital channels.
• Plan and create engaging content for social media, website and marketing campaigns.
• Manage and optimize the companys social media presence.
• Improve SEO and SEM strategies to improve website visibility and organic traffic.
• Generate and track leads through digital marketing campaigns.
• Monitor campaign performance, analyse data and prepare regular reports.
• Conduct competitor and market research to identify new digital marketing opportunities. (SWOT)
• Coordinate with the business development teams for lead conversion.
• website content, landing pages and basic analytics.
• Stay updated with the latest digital marketing trends, tools and platforms.

Requirements

• Basic Understanding of Google Ads, Meta Ads, SEO, Social Media Marketing.
• Knowledge with Google Analytics, Google Search Console and digital marketing analytics.
• Good content writing and communication skills.
• Ability to analyse campaign data.
• Basic knowledge of graphic/video content creation tools such as Canva is preferred.

Benefits

• Increased brand visibility and online presence.
• Generation of qualified leads and new business opportunities.
• Improved customer engagement through digital platforms.
• Better ROI from digital marketing campaigns through data-driven strategies.
• Stronger presence on Google, LinkedIn and social media platforms.
• Improved website traffic, SEO ranking and online enquiries.
• Support the BD team with a consistent digital lead pipeline.
• Strengthening the companys brand image and digital reputation.