Associate, Digital Marketing

ROLE SUMMARY

• The Associate, Digital Marketing is responsible for supporting the company’s digital marketing efforts and help drive online growth; which involves assisting with the execution, optimization, and reporting of digital campaigns across various channels, social media, search, and display.

RESPONSIBILITIES

Digital Marketing Management

• Assist in the planning and execution of digital marketing campaigns, including SEO/SEM, email marketing, social media, and paid advertising.
• Monitor and report on campaign performance using tools like Google Analytics, Google Ads, Meta Business Suite, etc.
• Create and schedule engaging content for digital channels and social media platforms.
• Create, edit, and publish engaging posts, stories, videos, and other content formats.
• Monitor social media channels for trends, conversations, and engagement opportunities.
• Respond to comments, messages, and mentions in a timely, brand-appropriate manner.
• Track and report on key performance metrics (reach, engagement, growth, etc.).
• Collaborate with marketing, design, and content teams to align social content with campaigns and brand initiatives.
• Support paid social media campaigns and audience targeting strategies.
• Stay up-to-date on platform algorithm changes, emerging tools, and best practices

Collaboration

• Work closely with cross-functional teams, including third-party vendors, and ensure a smooth, timely, and quality deliverable of all targets and deliverables.

QUALIFICATIONS

Education

• Must have a Bachelor’s Degree in Marketing, Communications, or other related fields

Work Experience

• With 1–2 years of experience in brand, marketing, or communications.
• Fresh graduates are welcome to apply.

PREFERRED SKILLS

• Strong understanding of brand strategy, storytelling, and visual identity.
• Excellent written and verbal communication skills.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office and/or Google Workspace; knowledge of Adobe Creative Suite or Canva is a plus.
• Has a strong eye for detail and commitment to producing high-quality work.
• Familiarity with influencer marketing or PR coordination.
• Understanding of customer segmentation and persona development.
• Ability to analyze data and draw actionable insights.
• Ability to work independently and with professional discretion.
• Ability to work flexible hours, including nights, weekends, and holidays.
• Familiarity with casino operations and gaming regulations is a plus.