Associate, Digital Marketing

We are looking for performance-driven Digital Marketing Specialists who can independently plan, execute, monitor, and optimise both SEO/AEO/GEO and paid advertising campaigns across Google, Meta, YouTube, and LinkedIn.

Key Responsibilities

• Plan and execute paid campaigns across Google Ads, Meta Ads, YouTube Ads, and LinkedIn Ads.
• Handle Search, Display, Video, Remarketing, Lead Generation, and Conversion campaigns.
• Conduct keyword, audience, competitor, and market research.
• Set up campaign structures, targeting, budgets, bidding strategies, and conversion goals.
• Continuously optimise campaigns to improve CPL, CPA, CTR, ROAS, and overall performance.
• Coordinate with designers and content writers for ad creatives and copy.
• Set up and monitor tracking using Google Analytics, Google Tag Manager, Meta Pixel, and related tools.
• Prepare weekly/monthly campaign performance reports.
• Develop landing-page improvement recommendations based on campaign data.
• Keep up with changes in advertising platforms and digital marketing trends.

Required Skills

• Hands-on experience with Google Ads and Meta Ads Manager.
• Working knowledge of YouTube and LinkedIn advertising.
• Understanding of conversion tracking and Google Analytics.
• Strong analytical and campaign optimisation skills.
• Good understanding of funnels, landing pages, lead generation, and remarketing.
• Ability to manage multiple client campaigns simultaneously.

Preferred

Google Ads & Google Analytics & Meta certifications, and prior digital marketing agency experience will be an advantage.

Key expectation: The candidate should be able to take ownership of campaign performance and generate measurable business outcomes rather than focusing only on impressions and clicks.