Associate Director, Brand Strategy

Are you an innovative strategist who is excited to help shape healthcare brands and bring new ideas to clients? Do you enjoy uncovering insights, defining brand opportunities, and partnering with cross-functional teams to create impactful marketing solutions? Are you energized by solving complex business challenges and helping teams deliver breakthrough thinking? If so, this could be the perfect opportunity for you.

Responsibilities:

• Serve as a key strategic partner to clients and internal teams, helping guide brand and communications strategy
• Build a deep understanding of clients' business objectives, market dynamics, competitive landscape, and growth opportunities
• Develop meaningful customer insights through qualitative and quantitative research, market analysis, and strategic exploration
• Support the development of brand positioning, messaging platforms, customer journeys, and engagement strategies
• Collaborate closely with creative, account, medical, analytics, media, and experience teams to ensure strategic alignment across initiatives
• Translate research and insights into clear, actionable strategic recommendations
• Develop creative briefs, communication frameworks, strategic presentations, and workshop materials
• Facilitate internal brainstorming sessions and strategic workshops that inspire innovative thinking
• Provide thought leadership on healthcare market trends, customer behavior, and emerging opportunities
• Contribute to new business opportunities, pitches, and organic growth initiatives
• Mentor and support junior strategists while helping elevate critical thinking across teams

Qualifications:

• 5-8+ years of experience in brand strategy, communications planning, marketing strategy, or a related rigor within a healthcare advertising, pharmaceutical, or life sciences environment
• Experience supporting HCP and/or patient-focused marketing initiatives
• Strong understanding of healthcare markets, customer engagement, and brand development
• Ability to synthesize complex information and distill it into clear, compelling insights and recommendations
• Experience developing brand positioning, messaging frameworks, communication strategies, and creative briefs
• Strong analytical and critical-thinking skills with the ability to connect data, research, and business objectives
• Excellent written, verbal, and presentation skills
• Ability to confidently engage with clients and build trusted relationships
• Collaborative approach with a passion for partnering across multiple rigors
• Strong storyteller who can inspire teams and clients through critical thinking
• Experience supporting pharmaceutical brands is preferred; oncology experience is a plus

Additional Information:

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $129,987.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/26/2026.