Associate Director, Demand Generation

Reports to: Director Demand Generation
Location: On-site, Lahore

About the Role
Software Finder is looking for a data-driven and results-oriented Associate Director, Demand Generation to lead our global demand generation function, drive pipeline growth, and accelerate customer acquisition.

In this role, you will translate high-level revenue goals into measurable multi-channel strategies across digital and outbound channels. You will oversee end-to-end campaign execution, outbound infrastructure, marketing automation, and funnel analytics to generate qualified sales opportunities. Working closely with Business Development, Client Success, Client Fulfilment, and senior leadership, you will strengthen Software Finder’s go-to-market engine across existing and emerging software categories.

Key Responsibilities

• Strategy & Target Delivery: Develop and execute comprehensive demand generation strategies to consistently hit monthly lead, pipeline, and conversion targets.
• End-to-End Campaign Management: Manage campaign execution from concept to launch across email marketing, paid media, webinars, SMS, partnerships, and outbound channels.
• Outbound Infrastructure & Scaling: Build, optimize, and scale outbound infrastructure and prospecting tools while maintaining positive ROI and data integrity.
• Category Operationalization & Vendor Serviceability: Operationalize new software categories on the platform and ensure ongoing vendor serviceability across new and existing verticals.
• Cross-Functional GTM Alignment: Partner with Business Development, Sales, and Fulfilment to identify gaps in lead generation, improve ICP coverage, and optimize lead qualification handoffs.
• Resource & Content Development: Plan and execute resource development initiatives, collaborating across teams to create high-impact conversion assets, email sequences, landing pages, and collateral.
• Analytics & Experimentation: Track full-funnel performance, CAC, attribution, and pipeline contribution. Design and run continuous experiments across channels, messaging, and audiences.
• Team Leadership & Process: Lead, mentor, and build accountability across the demand generation team while establishing repeatable operational frameworks and reporting standards.
• Budget & Resource Allocation: Manage campaign budgets, forecasting, and resource distribution to maximize return on marketing spend.

Qualifications & Experience

• Experience: 8+ years in B2B demand generation, growth marketing, or revenue marketing, with proven experience leading teams and hitting aggressive pipeline targets (B2B SaaS or tech marketplace experience strongly preferred).
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).
• Execution & Outbound Mastery: Proven track record managing multi-channel campaigns end-to-end and scaling outbound infrastructure with measurable ROI.
• Marketing Technology: Advanced proficiency in HubSpot (or comparable enterprise CRM and marketing automation platforms), including workflows, scoring models, and database hygiene.
• Commercial Alignment: Demonstrated success collaborating with sales/BD teams to address ICP coverage gaps, improve lead quality, and drive bottom-of-funnel conversions.
• Analytical Capability: Strong data fluency with deep experience in funnel metrics, attribution, conversion rate optimization (CRO), and executive reporting.
• Leadership & Organization: Strong stakeholder management, project prioritization, and people-management skills within a fast-paced, high-growth environment.