Associate Director - Marketing

Brand Planning:· Ideating and strategizing for launch and sustenance campaigns and an omni-vision suited best for Linear and OTT 360-degree marketing.

• Strong knowledge of and working experience with leveraging social media as a prime marketing medium.

• Create Viral & market first innovative Social and PR campaigns for digital & social mediums.

• Finalization of the launches and brand sustenance activities in coordination with the marketing & business heads.

• Work closely with the programming and consumer research & insights teams for developing the annual brand calendar

• Support the brand with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & other phases

• Understanding social media analytics and generating insights out of the same. Management & leveraging social media & online reputation management of the brand.

Trade engagement with Ad Sales, Distribution sales clients and other stakeholders.

• To conduct Brand track studies by spearheading relevant Market Research to monitor trends and consumer perception

• Cost effective and ROI driven media planning & buying activities

• Ensure support to the sales team for revenue maximization.

Constant innovation in terms of media and marketing strategies to keep ahead of competition

• Identify potential brand partnerships & strategy tie ups with media and non-media partners (internal & external) for effective campaigns.

Oversee execution of communication strategies for the brand/ channel, new show launches and sustenance activities.

• Responsible for finalizing the budget in accordance to the Marketing head and tracking the same for launches, sustenance or trade activities

Conducting value analysis.

Job Requirement

Skills : Strong planning background, Analytical and insights acumen, Negotiation skills, multi-team handling. Internal stakeholders - Channel Research, OAP & Programming, Ad Sales, Network Marketing, Distribution Sales/Marketing, Finance etc.

External stakeholders - PR, Social & Creative agency, Planning & buying agency