Associate Director, Partnership (Education)

Our client is a leading Hong Kong education organisation with a long-established presence. Through award-winning youth publications, digital learning resources and journalism-inspired programmes, the organisation supports young learners in building practical language skills and critical-thinking abilities.

We are seeking a commercially driven and strategic Associate Director to lead the Hong Kong Schools business. This role will be responsible for retaining and growing a well-established school subscription portfolio, developing new institutional partnerships.

Responsibilities

• Lead the Hong Kong Schools team to retain, renew and grow existing school subscription partnerships across primary and secondary education.
• Identify, develop and convert new business opportunities to expand market penetration within the Hong Kong school sector.
• Build trusted, senior-level relationships with school principals, English panel chairs, curriculum leaders and other key decision-makers.
• Develop a deep understanding of schools' English-language learning priorities, curriculum requirements and student-engagement needs.
• Create and implement strategies that position the organisation's learning content, publications, programmes and events as an integral part of schools' daily learning environment.
• Drive the transition from transactional subscription relationships toward long-term institutional partnerships and a sustainable education ecosystem.
• Work closely with internal teams across Events, Marketing, Editorial, Product, Operations and other relevant functions to deliver coordinated campaigns and school-focused initiatives.
• Provide market insight and customer feedback to help shape product development, content priorities and future school offerings.
• Balance short-term commercial delivery with longer-term strategic objectives, including customer retention, product adoption and partnership expansion.
• Manage, coach and motivate a high-performing business development and relationship-management team.
• Establish clear KPIs, monitor performance and foster a collaborative, accountable and high-performance team culture.

Requirements

• At least 8-10 years of experience in business development, sales leadership, institutional partnerships or account management.
• Experience within education, EdTech, publishing, media, learning solutions or a related sector will be highly advantageous.
• A strong and established network among Hong Kong primary and secondary schools, particularly with principals, English panel chairs, curriculum leaders or senior school management, is strongly preferred.
• Demonstrated success in achieving commercial targets while managing complex, multi-stakeholder partnership initiatives.
• Experience developing and scaling strategic programmes, platforms, subscription models or customer ecosystems rather than only delivering one-off sales.
• Strong stakeholder-management skills, with the ability to engage credibly with school leaders as well as internal commercial, editorial, product and operational teams.
• Proven people-management experience, including coaching, performance management and KPI-setting.
• Highly strategic, commercially astute and hands-on, with the ability to translate customer needs into practical business plans.
• Native or near-native fluency in English and Cantonese, with strong written and verbal communication skills in both languages.

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at +852 3180 4971 f

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