Associate Director - Sales

Job Title

Group Head – Network IP (Digital + Linear ++) & Concept Sales

Role Overview

We are seeking a senior, results-driven Group Head – Network IP (Digital + Linear ++) & Concept Sales to lead and scale our digital-first revenue portfolio. This role demands deep expertise in concept selling, IP monetization, and content-led solutioning, with ownership of large-scale partnerships and annual revenue targets.

The ideal candidate brings a strong sales leadership background, a sharp understanding of content ecosystems, and the ability to translate brand objectives into high-impact, monetizable IPs. Prior experience in content or production is a strong advantage.

Key Responsibilities

Revenue Leadership & Business Growth

• Own and deliver annual and multi-year revenue targets for Network IPs

• Lead end-to-end sales strategy for concept-led and IP-driven offerings

• Drive large-ticket, long-term partnerships with brands, agencies, and media partners

• Identify new revenue streams across Digital, OTT, Social, Influencer, TV and on-ground ecosystems

Concept & IP Monetization

• Lead the monetization of original IPs, creator-led properties, and digital content franchises

• Shape and sell bespoke, insight-led concepts aligned with brand and business objectives

• Convert complex brand briefs into scalable, repeatable IP solutions

• Champion integrated solutions across OTT, You Tube, Social media, Influencers, TV and experiential formats

Content, Production & Cross-Functional Leadership

• Partner closely with content, production, and creator teams to ensure commercial viability

• Guide teams to deliver story-first, platform-native brand integrations

• Possess a strong working knowledge of production workflows, budgets, timelines, and deliverables

• Act as a strategic bridge between creative vision and business outcomes

Client & Stakeholder Management

• Build and nurture senior-level relationships with CXOs, CMOs, brand heads, and agency leadership

• Drive client retention, repeat business, and IP extensions

• Lead high-stakes presentations, negotiations, and deal closures

• Serve as a trusted strategic partner to clients, beyond transactional sales

Market Intelligence & IP Strategy

• Track and anticipate digital content trends, creator economy shifts, and branded IP formats

• Monitor competitive activity across digital studios and content platforms

• Identify white spaces for new IP creation, category expansion, and monetization

Team Leadership

• Lead, mentor, and grow a high-performing sales team

• Set clear KPIs, review performance, and enable capability building

• Foster a culture of collaboration between sales, content, and production

Job Requirement

Desired Candidate Profile

Must-Have

• 8–12 years of strong sales experience in digital media, content, or IP sales

• Proven leadership in concept selling and IP monetization

• Hands-on experience closing large-scale branded content and digital IP deals

• Excellent strategic pitching, negotiation, and closing capabilities

• Deep understanding of digital platforms (YouTube, OTT, Social, Creator Economy)

Added Advantage

• Prior background in content, production, or creative strategy

• Experience with digital studios, creator networks, or media start-ups

• Exposure to production planning, budgeting, and content development

• Strong relationships across brands and media & creative agencies

Key Skill Sets

• Strategic thinking with commercial depth

• Strong storytelling sensibility combined with sales leadership

• Senior-level account and relationship management

• Data-driven proposal and business case development

• Cross-functional and stakeholder leadership