Associate Director, SCMP Learn

About the Team: The SCMP Learn team provides a comprehensive portal dedicated to empowering young learners with essential English language skills. Partnering with over 70% of Hong Kong schools, they deliver award-winning publications like Young Post and Posties, alongside interactive, journalism-inspired learning programmes. The team also hosts expert-led community events to actively support and connect educators, parents, and students across the region.

Purpose of the position:
SCMP Learn is seeking a strategic and results-driven Associate Director to lead our Hong Kong Schools team. The primary objective is to drive the retention and expansion of our school subscription business while building a sustainable, long-term educational ecosystem. You will serve as the key ambassador for SCMP Learn, cultivating enduring partnerships with school leaders and collaborating across internal departments to achieve our commercial and strategic goals.

In this role, you will:

• Business Growth & Strategy: Lead the HK Schools team to maintain current school subscriptions and aggressively identify new business opportunities to expand our market share across Hong Kong.
• Stakeholder Partnership: Build and nurture high-level, long-term relationships with School Principals, English Panel Chairs, and key educational decision-makers to deeply understand their needs and integrate SCMP Learn into their core curriculum.
• Ecosystem Development: Formulate and execute strategies that embed SCMP Learn products into the daily school environment, transitioning our offerings from simple subscriptions into a long-term, indispensable educational ecosystem.
• Cross-Functional Leadership: Actively coordinate with internal departments—including Events, Marketing, Editorial, Product Management (PM), and Operations—to ensure seamless execution of campaigns, align product roadmaps with school needs, and deliver on both short-term revenue targets and medium-term ecosystem goals.
• Team Management: Mentor, inspire, and manage a high-performing business development and relationship management team, setting clear KPIs and fostering a culture of collaboration and excellence.

Skills and Experience that will lead to success:

• Experience: Minimum 8-10 years of experience in business development, sales leadership, or institutional partnerships, preferably within the publishing, EdTech or education sectors.
• Network: An established network of contacts within Hong Kong primary and secondary schools (Principals, English Panels, etc.) is highly preferred.
• Strategic Execution: Proven track record of meeting commercial targets while successfully launching and scaling complex, multi-stakeholder initiatives or ecosystems.
• Collaborative Skills: Exceptional stakeholder management and cross-functional project management skills, with the ability to bridge the gap between commercial, editorial, and technical teams.
• Language: Native or near-native fluency in English and Cantonese; strong written and verbal communication skills are essential.

Work location will be at Causeway Bay office.

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