Associate Manager - Category ( Demand )

Role & responsibilities

• Use category levers to define GTM & ramp up user adoption: You will work on pricing, value Prop enhancement, experience and issue resolution to ensure that platform is sufficiently well Positioned to capture the interest / requirements of a wide, PAN India broker network.
• Own sales planning & execution: You will work directly with the National Sales Head as an effective conduit between Business and Sales to set monthly / weekly targets, track performance, build strong sales discipline / hygiene and ensure high quality of subscription sales.
• Improving Sales productivity to ensure AOP adherence: You will work directly with State Heads to work on localized acquisition, renewal and retention strategies to expand sales productivity While ensuring optimal manpower presence.
• Drive and Optimize Channel spend enabling strong Sales ROI: You will be directly in charge of channel spend and ensure that every rupee spent goes into sustainable and effective branding, marketing and performance improvement initiatives.
• Hands on Strategic reporting to Senior Leadership: Build dashboards and performance reports using Advanced Excel / Google Sheets for business reviews and decision-making.
• Participate & contribute to Annual Business Planning: You will prepare Monthly, Quarterly and Annual Business Plans taking into account past trends to forecast future business / Category trajectory.

Required skills and experience:

• 1 - 3 years of experience Category Management / Strategy / Growth roles in Startups or a Consulting background.
• Prior hands on experience in driving business outcomes with demonstrated track record of execution.
• Exposure to AOP creation / Business Planning working across sales, product and business stakeholders
• Strong analytical skills with Advanced Excel / Google Sheets and SQL would be an added advantage.
• Good understanding of sales metrics, productivity, funnel management, and revenue planning.
• Strong stakeholder management and communication skills.
• Ability to work in a fast-paced, data-driven environment.