Associate Manager - Marketing

We are HCLTech, one of the fastest growing large tech companies in the world and home to 219,000+ people across 60 countries, supercharging progress through industry-leading capabilities centered around Digital, Engineering and Cloud.

About the Role

In this role, you will help position HCLTech’s nearshore capabilities, support talent marketing as well as business and go‑to‑market objectives. You will collaborate closely with the global marketing organization, recruitment teams, HR, Lines of Business, sales stakeholders, nearshore country leaders and external partners to deliver high-impact campaigns, content and assets.

Key Responsibilities:

• Support global nearshore marketing through content, campaigns and assets that showcase HCLTech’s capabilities, scale and talent across delivery locations.
• Plan and execute local marketing campaigns across Sri Lanka and APAC, aligning global priorities with market needs and business objectives.
• Develop thought leadership, case studies, presentations and other content that strengthen HCLTech’s employer brand and nearshore positioning.
• Partner with marketing, digital and web teams to manage and enhance career websites, LinkedIn pages and related platforms.
• Lead employee storytelling, video testimonials, engagement initiatives and recognition programs to strengthen employer brand credibility.
• Create location-specific campaign plans, including audience, messaging, channels, budgets, timelines and success metrics.
• Produce high-quality content and marketing collateral across digital, social and offline channels, aligned with HCLTech brand guidelines.
• Integrate CSR and DE&I themes into employer branding and nearshore communications.
• Monitor campaign performance, share insights and recommendations, and support sales enablement through presentations, client materials and location-specific assets.

Key Requirements:

• Experience working in Marketing, Communications or a related field for at least 4 - 6 years.
• Experience working at a technology company and international environment will be considered a plus.
• Bachelor's degree in Marketing, Communications, Business Administration or a related field.
• Strong written and verbal communication skills in English.
• Excellent copywriting and content creation in English.
• Strong project management skills with experience managing multiple stakeholders, timelines and dependencies in a matrixed organization.