Associate Manager - Media Data Strategy and Analytics

Overview The Associate Manager Media Data Strategy & Analytics role is an integral part of BISSELL’s Go To Market Analytics (GTMA) center of excellence supporting the business and leadership with strategic actionable insights for the go to market strategy. The main function of the role is to future proof BISSELL’s media measurement for omnichannel advertising campaigns that promote BISSELL Homecare Inc (US) and BISSELL Canada. This individual will work closely with BISSELL’s Media team and Media Agency to continue implementing and improving measurement solutions across our Omni solutions to understand BISSELL’s return on investment and incrementality.

This individual is expected to understand and explore the various consumer touchpoints throughout the path to purchase in order to continue building on our measurement data strategy and accurate measurement solutions. This position will require hands-on data analysis and responsibility for defining, measuring, and optimize ongoing marketing campaign performance. This is a highly visible role with direct exposure to the leadership team. The ideal candidate will have experience in media measurement and comfortable working cross-functionally with various teams. This individual should have an entrepreneurial spirit, inquisitive in nature, and be a change agent for improvement.

Responsibilities

• Advancing measurement framework to assess the holistic impact of omnichannel media efforts on sales through data-driven insights.

• Analyze results and recommend opportunities to drive both efficiency and efficacy within:

• o Omnichannel campaigns (TV, OTT, etc.)

• DTC campaigns (SEM, FB, Video, etc.)

• Retail campaigns (both Brick & Mortar and retail.com)

• General understanding of business metrics like financials, sales, and market trends to incorporate into measurement and recommendations.

• Proactively seek opportunities / new partnerships to improve media capabilities within measurement and analytics of media campaigns.

• Build and maintain marketing/media data pipelines and enable automated data ingestion.

• Develop self-service dashboards part of the organizations cross functional analytical tool for standard reporting and sharing of media insights for planning purposes.

• Develop insights from marketing mix modeling and multi touch attribution models and provide investment level as well as tactical optimization suggestions.

• Comfortable recommending budget spend levels and allocation of different media tactics based on data driven results from measurement solutions to senior leadership.

Qualifications REQUIRED EXPERIENCE/EDUCATION

• Degree minimum: Bachelor’s Degree
• Specific concentration: Advertising, Business, Digital Marketing, Statistics, Data and Analytics or related field
• Experience level: 5 years’ experience with Marketing/Media Mix Modeling and Data Analytics and experience in Data Visualization (Tableau, Powerbi, DOMO).

Required SKILLS REQUIRED

• Ability to think conceptually and creatively about problem solving.
• Ability to identify outliers in large data sets from a variety of data sources.
• Ability to build measurement frameworks across program, channel, and campaign attribution while conducting incremental test & learns.
• Exceptional ability to communicate complex findings clearly and concisely to an array of audiences.
• Extemporary attention to detail to ensure accurate and complete data is collected, managed and stored most effectively and efficiently.
• Excellent communication, interpersonal, analytical and presentation skills are necessary due to the nature and level of interaction with peers and senior management.
• Highly flexible, self-starter responsive, resourceful, and motivated with the ability to work independently as well as in a team setting.
• Requires excellent project management, organization, and communication skills.
• Must have strong business acumen, and exceptionally strong analytical skills coupled with an ability to translate data into actionable insights.
• Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI.