Associate Manager - Video Content Creator

Job Description: Associate Manager – Video Content Creator

Department: Branding & Marketing

Designation: Associate Manager – Video Content Creator

Reporting To: VP – Branding

Location: Hyderabad

Experience: 5–8 years

Employment Type: Full-time

• Role Purpose

To conceptualise, produce, and manage compelling video content that brings the Organo brand, its communities, people, projects, and sustainability philosophy to life. The role will own the end-to-end video content lifecycle, from ideation and scripting to filming, editing, publishing, and performance analysis, ensuring consistency with the organisation’s brand identity and communication objectives.

• Key Responsibilities
• Video Strategy & Content Planning
• Develop video content strategies aligned with organisational branding, marketing, business, and communication objectives.
• Create monthly content calendars for social media, digital campaigns, project promotions, and internal communications.
• Translate business priorities, customer stories, employee experiences, and sustainability initiatives into engaging visual narratives.
• Identify emerging video formats, storytelling techniques, and digital content trends relevant to the brand.
• Video Production & Editing
• Manage end-to-end video production, including concept development, scripting, storyboarding, filming, editing, sound design, colour correction, and final delivery.
• Produce high-quality short-form and long-form videos for Instagram, YouTube, LinkedIn, websites, presentations, and other digital platforms.
• Create reels, interviews, testimonials, project walkthroughs, event highlights, promotional films, and behind-the-scenes content.
• Independently operate cameras, lighting, audio equipment, and other production tools as required.
• Ensure all video assets meet established quality standards, timelines, and platform-specific specifications.
• Brand Storytelling & Employer Branding
• Showcase Organo’s philosophy of sustainable living, community building, ecological responsibility, and conscious lifestyles through impactful video stories.
• Create employee stories, leadership messages, workplace culture videos, recruitment campaigns, and internal engagement content.
• Capture organisational events, employee celebrations, learning initiatives, recognition programmes, and culture-building activities.
• Collaborate with HR and other departments to strengthen employee engagement and the organisation’s employer brand.
• Develop authentic stories featuring customers, residents, employees, leadership, and other relevant stakeholders.
• Cross-functional Collaboration
• Work closely with Branding, Marketing, HR, Sales, Business Development, and project teams to understand content requirements.
• Coordinate with external production agencies, freelancers, photographers, and creative partners when required.
• Manage production schedules, shoot logistics, approvals, and stakeholder feedback.
• Ensure timely delivery of video assets for campaigns, events, launches, and internal communication initiatives.
• Digital Publishing & Performance
• Optimise video content for different digital platforms, including aspect ratios, duration, captions, thumbnails, and audience preferences.
• Track content performance through views, reach, watch time, engagement, shares, and other relevant metrics.
• Analyse performance trends and recommend improvements in content formats, storytelling, and distribution.
• Maintain an organised library of raw footage, edited videos, project files, and approved brand assets.
• Ensure appropriate permissions, releases, music licensing, and usage rights for published content.
• Innovation & Continuous Improvement
• Experiment with emerging video production tools, AI-assisted editing, motion graphics, animation, and other relevant technologies.
• Introduce scalable content production processes to improve turnaround time and consistency.
• Maintain high creative standards while balancing production budgets, deadlines, and business priorities.
• Qualifications & Experience
• Bachelor’s degree in Film Making, Mass Communication, Visual Communication, Multimedia, Media Production, or a related discipline.
• 5–8 years of relevant experience in video production, digital content creation, filmmaking, or brand storytelling.
• A strong portfolio demonstrating end-to-end video production and editing capabilities.
• Experience managing multiple video projects independently, from concept to final delivery.
• Technical Skills
• Proficiency in Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or equivalent professional editing software.
• Working knowledge of Adobe After Effects, motion graphics, and animation tools.
• Practical experience with cameras, lenses, lighting, audio recording, and production equipment.
• Understanding of social media video formats, platform algorithms, audience engagement, and digital content trends.
• Familiarity with AI-enabled video production and editing tools is an advantage.
• Strong scripting, visual storytelling, composition, sound design, and colour-grading skills.
• Behavioural Competencies
• Creative thinking and strong visual storytelling ability.
• Ownership and accountability for end-to-end project delivery.
• Strong planning, prioritisation, and time management.
• Effective stakeholder management and cross-functional collaboration.
• Attention to detail and commitment to quality.
• Adaptability, curiosity, and willingness to experiment with new formats and technologies.
• Key Performance Indicators (KPIs)
• Timely delivery of video projects against the approved content calendar.
• Quality, consistency, and brand alignment of video assets.
• Video reach, watch time, completion rate, and audience engagement.
• Contribution of video content to campaign objectives and brand awareness.
• Effectiveness of employer branding and internal communication videos.
• Production efficiency, turnaround time, and adherence to approved budgets.
• Growth in the organisation’s reusable video asset library and content output.
• Role Expectations

The Associate Manager – Video Content Creator is expected to function as an independent creative professional who combines hands-on production expertise with strategic thinking, stakeholder management, and accountability for measurable content outcomes. The role requires both creative ownership and the ability to translate business objectives into compelling visual communication.