Associate Manager/Manager - Business Development

Job Description: Associate Manager/Manager Business Development (Partnership & Channel Growth)

Position Overview

The Manager Business Development (Channel Sales) will be responsible for expanding the companys consultant network in INDIA & Abroad to achieve MSM Unifys annual admission targets. This role focuses on identifying, onboarding, and nurturing education consultants across regions, ensuring a steady pipeline of student admissions through strong channel partnerships.

Key Responsibilities (KRAs)

• Channel Expansion

• Identify and onboard new education consultants and admission partners in India and abroad.

• Build and maintain a robust consultant network aligned with MSM Unify’s admission goals.

• Develop strategies to penetrate untapped geographies and niche student segments.

• Performance Management

• Drive consultant productivity by setting clear admission targets and monitoring performance.

• Provide training, support, and marketing collateral to enable consultants’ success.

• Implement incentive programs to motivate and retain high-performing partners.

• Business Growth

• Achieve annual admission targets by leveraging consultant networks.

• Collaborate with marketing and product teams to design campaigns that support consultant-driven admissions.

• Track market trends and competitor activities to refine channel strategies.

• Relationship Management

• Build long-term, trust-based relationships with consultants and agencies.

• Act as the primary point of contact for consultants, ensuring smooth communication and issue resolution.

• Represent the company at education fairs, seminars, and networking events to strengthen brand presence.

Qualifications & Experience

• 4–10 years of experience in channel sales, business development, or partnerships within the education or EdTech sector specially in HEI – Online & Offline Admission (Domestic or International).
• Proven track record of building and scaling consultant/admission partner networks.
• Strong understanding of student recruitment, admissions processes, and education markets.
• Excellent communication, negotiation, and relationship management skills.
• MBA or equivalent degree in Marketing, Business, or Education Management preferred.

Key Competencies

• Strategic thinking with execution focus
• Strong networking and partnership-building skills
• Data-driven approach to performance management
• Entrepreneurial mindset with ability to scale operations
• High accountability and target-orientation

Impact of the Role

By expanding MSM Unify’s consultant network, the Manager – BD (Channel Sales) will directly contribute to achieving annual admission targets, strengthening market presence, and positioning the company as a trusted partner in global education admissions.