(Associate) Media Director

Position

1. Integrated Full-Funnel Media Strategy & Allocation

• Annual & Campaign Strategy: Design and execute holistic annual media plans for Skincare, Makeup, and Fragrance. And cascade the strategy and adapt for campaign level to meet different marketing and business needs.

• Dynamic Budget Management: Manage Brand media investment; dynamically allocate budgets to excel the media KPIs, not limited to Reach, SOV, Traffic, Engagement, etc.

• Platform Joint Business Planning (JBP): Lead strategic JBP partnerships with key media giants (Tmall/Alibaba, ByteDance/Ocean Engine, Tencent, RED) to secure premium ad placements, strategic resources, and market-first innovation privileges.

2. Brand Media & Traffic Driving

• Upper-Funnel: Oversee top-of-funnel media activations including Digital OOH, High-End Magazine Digital, Premium Video (OTV/CTV), and impact ad formats to maintain prestige luxury positioning and increase Brand Awareness in target audiences.

• Consideration Media: Architect mid funnel media tactics to drive consumer interests and engagement in Digital media and Social Platforms, and eventually drive Search/Brand Engagement and Traffic to offline counters, specialty retail, brand pop-up events and e-commerce stores.

• Brand Search & SOV Dominance: Maintain dominant Brand Share of Voice (SOV) and sustain search engine visibility (Xiaohongshu Search, WeChat Zone, Baidu, Douyin Search) during core Novelty launches and gift-giving seasons, with efficient ROI.

3. Cross-Functional Alignment & Agency Governance

• Synergy with Influencer/Social Teams: Partner with Influencer Marketing head to amplify high-performing influencer content and celebrity assets through paid media boosts (KOL Feed Ads, Information Flow).

• Retail & E-Com Alignment: Work closely with Trade Marketing to synchronize regional media support to maximize 360 event and support regional business. And align with Performance Media Head to drive digital synergy and fulfill E-commerce traffic needs.

Agency Management & Audit: Lead media agency pitch processes, manage day-to-day agency performance, enforce transparency, and conduct rigorous media auditing (viewability, brand safety, ad fraud detection).

PARFUMS CHRISTIAN DIOR MAISON

Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.

The current-day trustees of this legendary expertise – Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup – are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.