Associate Media Director

About us:

UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.

Position Summary:

The Associate Director is responsible for managing a team in developing, executing, and monitoring strategic and tactical cross channel media plans for clients. This position supports the business through creative and innovative solutions to clients.

Eseential Functions:

• Lead strategic and tactical planning activities with oversight responsibilities and act as the primary day-to-day contact for clients and internal/external partners.
• Manage the use of proprietary and syndicated tools.
• Engage with research partners to execute all measurement and learning plans.
• Review and evaluation of proposals from media partners.
• Ensure continual growth and training of junior team members, and identify strengths and opportunities for team development.
• Oversee and steward competitive reporting process.
• Manage and be accountable for budgets with team, oversee reports and client billing.
• Compile and updates regular status reports.
• Accountable for building, developing, implementing and maintaining integrated client media plans that deliver against objectives/strategies; proactively investigate media opportunities and craft well supported, articulate points – of – view.
• Work with relevant internal and external teams or partners for non-paid media requirements, eg: website management and analytics, EDM, Social Media Management, Content, etc to provide holistic perspective and integrated recommendations to deliver against clients’ business and marketing objectives.
• Responsibility for the quality of work and smooth operation of the account.
• Actively drive the planning process and identify opportunities for innovation and improvement.
• Manage a staff of media professionals. Develop the staff through performance management and consistent feedback. Identify with staff developmental opportunities that will help them to work toward their professional goals.
• Manage human resource administration, which includes: maintaining staff levels through effective recruiting, performance management and conflict resolution.
• Set realistic client expectations and make every effort to exceed them, by providing quality work in a timely and responsive manner.

Education/Certifications: Bachelor degree in related field or equivalent work experience.

Work Experience:

• 5-8 years of experience in Planning with strong ability to lead the media planning process.
• 2+ years of experience in managing or developing a staff.

Skills:

• Extensive experience writing and presenting relevant information.
• Excellent communication skills both written and verbal.
• Proven ability to handle multiple priorities/tasks.
• Proficiency with Microsoft Desktop programs, specifically with Excel.
• Strong organizational and analytical skills.
• Proven ability to work independently and as part of an integrated team.
• Media Tools experience a plus.
• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors.