Associate, NJOI Business

WHY JOIN US?

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

Job Responsibilities Key Responsibilities GTM Planning & Execution

• Support the development and execution of GTM plans for new products, promotions, campaigns, and business initiatives.
• Translate product and commercial propositions into clear GTM requirements, activities, timelines, and deliverables.
• Coordinate end-to-end launch readiness across relevant teams and channels.
• Maintain GTM plans, trackers, timelines, and action items to ensure timely execution.
• Proactively identify execution gaps, dependencies, and risks, and follow through to resolution.

Campaign & Promotion Management

• Coordinate implementation of prepaid campaigns and promotional activities across relevant customer touchpoints.
• Ensure campaign mechanics, pricing, eligibility, communication, and operational requirements are accurately implemented.
• Work with stakeholders on campaign materials, customer communications, FAQs, terms and conditions, and other supporting materials.
• Conduct pre-launch readiness checks and post-launch monitoring to identify and resolve issues promptly.

Channel & Sales Readiness

• Work closely with Sales, Distribution, Marketing, Digital, Customer Service, and other relevant teams to ensure channel readiness.
• Coordinate product and campaign information required by frontliners, dealers, partners, and customer-facing channels.
• Ensure stakeholders have clear and timely information on proposition, mechanics, customer eligibility, and campaign periods.
• Gather channel feedback and highlight opportunities to improve execution and customer response.

Commercial Performance Tracking

• Track performance of launches, campaigns, promotions, and other GTM initiatives against agreed targets and KPIs.
• Analyse sales, activation, take-up, conversion, revenue, and channel performance to identify trends and gaps.
• Prepare regular performance updates with clear commentary on what happened, why, and recommended actions.
• Conduct post-campaign and post-launch reviews to capture results, issues, and key learnings.
• Support management reporting and ad hoc commercial analysis.

Market & Competitor Intelligence

• Monitor competitor prepaid propositions, promotions, pricing, channels, and GTM activities.
• Maintain regular competitor tracking and highlight material market developments.
• Support assessments of competitor activities and their potential impact on NJOI Prepaid.
• Identify relevant ideas and opportunities that can strengthen future GTM activities.

Stakeholder & Project Coordination

• Coordinate with Product, Marketing, Sales, Digital, Operations, Technology, Finance, Customer Service, agencies, partners, and other stakeholders as required.
• Maintain clear documentation of deliverables, owners, timelines, and outstanding actions.
• Support testing, operational readiness, launch communications, and implementation activities.
• Demonstrate strong ownership and follow-through on assigned projects.

Skills & Competencies

• Strong proficiency in Microsoft Excel for performance tracking, data reconciliation, campaign analysis, PivotTables, lookups, and trend analysis.
• Strong PowerPoint skills with the ability to prepare clear GTM and management presentations.
• Good understanding of digital and customer communication channels, particularly push notifications and targeted campaign communications.
• Familiarity with customer engagement/CRM platforms such as MoEngage, or similar campaign management tools, for audience segmentation, campaign setup, push notifications, scheduling, and performance tracking is an added advantage.
• Basic understanding of campaign metrics such as delivery rate, open/click-through rate, conversion, and campaign effectiveness is advantageous.
• Strong coordination and project management skills with attention to detail.
• Good analytical and problem-solving ability.
• Effective communication and stakeholder management skills.