Associate - PR & Events

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About the role:

Public Relations and Events / Association Management

• Build media and association relations to generate a pull for the brand in relevant media stories and events.

• Build strong relationships with key business publications including Economist, Time, WSJ, Reuters, Forbes, Fortune, CNBC, ET, Mint to drive atleast 1 mention per month per publication and 3 by-line or feature articles from our work

• Would be required to travel to meet media folks, and make pitches to get the extensive brand stories

• Work with different teams to generate new ideas and strategies to increase brand awareness.

• Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction with relevant industry associations.

• Create communication and marketing strategies for new services, launches, events, and promotions.

• Organize quarterly conference or breakfast events in key metros in India for 1Lattice clients and prospects.

• Write vertical specific knowledge driven blogs, PRs, news articles using 1Lattice proprietary research and reports.

• Use the stories to build strong propositions for media articles, press releases, client and alumni emails, and newsletters.

• Support 1Lattice Domain Leaders with content creation and marketing material for events, media associations, etc

• Respond to communication-related issues in a timely manner

Educational and Other Requirements

• 1-3 years of experience in Public Relations

• Preferably in an agency environment with working with B2B clients

• Marketing or Media Communication graduate or post-graduate

Desired Competencies:

• A go-getter, who is agile and passionate about communications

• Has a creative bent of mind

• Is positive and empathetic towards team members

• Can smoothly manage multiple projects at one time

• Has excellent written and verbal communication

• Possesses strong industry and business landscape awareness

• Has good organizational and planning skills

• Has attention to detail and accuracy

• Can work with marketing and communication tools and apps

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