Associate Program Manager - Admissions

Role & responsibilities

1. Offer-to-Enrolment Conversion

• Own the conversion of students who have received an offer from Masters Union through to confirmed enrolment.
• Build and maintain strong relationships with offered students and their parents throughout the decision-making process.
• Understand the candidate's decision drivers, concerns, alternatives and barriers to enrolment.
• Drive timely and structured follow-ups to ensure strong movement across the conversion funnel.

2. Parent & Student Counselling

• Conduct high-quality, consultative conversations with students and parents around program fit, outcomes, career opportunities, fees, financing and the overall Masters Union proposition.
• Address concerns and objections with empathy, confidence and strong product/program knowledge.
• Build credibility and trust with parents, who are often key decision-makers in the enrolment journey.
• Help families navigate the decision-making process and provide clarity at every stage.

3. Conversion & Sales Ownership

• Own individual conversion targets and consistently work towards achieving enrolment goals.
• Develop personalised conversion strategies for different student profiles and decision stages.
• Identify at-risk candidates and proactively develop interventions to improve conversion.
• Maintain a strong sense of urgency around high-intent and deadline-driven opportunities.

4. Funnel Management & Reporting

• Maintain accurate and up-to-date information on the offered-student pipeline.
• Track key conversion metrics including offer-to-enrolment conversion, follow-up effectiveness, drop-offs and reasons for non-conversion.
• Use funnel data and candidate insights to identify patterns and improve conversion strategies.
• Work closely with the wider admissions team to ensure seamless handoffs and information flow.

Preferred candidate profile

• 5+ years of relevant experience in admissions, counselling, consultative sales or customer conversion.
• Candidates with experience as Academic Counsellors, Senior Admissions Counsellors, Admissions Managers, Heads of Admissions or similar roles would be particularly relevant.
• Strong B2C sales orientation with a demonstrated track record of achieving conversion targets.
• Excellent communication, persuasion and objection-handling skills.
• Comfortable having detailed and often high-stakes conversations with parents and families.
• Strong consultative selling ability able to diagnose needs rather than simply pitch a product.
• Strong interpersonal skills and the ability to build trust quickly.
• Comfortable working in a fast-paced, target-driven environment.