Associate Program Manager

Role & responsibilities

Partner Communication Ownership

Own end-to-end communication with garage partners set up and manage dedicated channels (WhatsApp groups, broadcast lists, community forums) for city/cluster-level outreach.

• Act as the consistent, trusted voice of GoMechanic to partners ensuring messaging is timely, clear, and on-brand across English, Hindi and Regional Language.

• Build a communication calendar and escalation-free channel hygiene (naming conventions, admin controls, spam management

Brand Campaigns & Rollouts

• Plan and execute brand campaigns, feature launches, and process rollouts (e.g., pricing updates, new tools, new network initiatives) to the partner base.
• Create rollout collateral posters, creatives, explainer videos/PDFs in coordination with design/marketing.
• Track rollout adoption and feedback, and course-correct messaging based on ground response

Engagement Planning (Monthly / Quarterly / Yearly)

• Design and run a structured engagement calendar — monthly touchpoints, quarterly partner meets, and an annual flagship event (e.g., partner awards/summit).

• Coordinate logistics, content, and follow-ups for all engagement activities, working closely with field and network teams.

• Continuously evolve the engagement calendar based on partner tenure, performance tier, and seasonality