Associate Sales Executive

Assistant Sales Executive (Wine & Spirits) — Bangkok

Entry Level / Career Development Role

About the Role

We are a growing importer and distributor of premium international wines and spirits seeking a motivated Junior Sales Executive to join our Chiang Mai team.

This is a development role designed for candidates who are interested in building a long-term career in the beverage and hospitality industry. You will work closely alongside experienced senior sales managers, supporting customer accounts and learning all aspects of professional beverage distribution.

The role provides structured training, hands-on market experience, and a clear pathway to becoming a full Sales Representative.

What You Will Do

• Assist senior sales team with daily customer visits
• Support existing restaurant, bar, and hotel accounts
• Conduct product deliveries and follow-ups with customers
• Help organise tastings, wine dinners, and promotional activities
• Introduce new products and promotions to customers
• Maintain regular contact with customers via Line/WhatsApp
• Learn product knowledge including wine styles, regions, and service
• Help monitor stock levels and re-orders at customer locations
• Update customer information and visit reports in company system
• Provide market feedback and competitor observations

You will receive training in:

• Wine & spirits knowledge
• Customer relationship management
• Sales techniques
• Negotiation basics
• Territory management

Who This Role Is For

This position is ideal for candidates currently working in:

• Restaurants
• Cocktail bars
• Hotels
• Cafés
• Beverage retail
• Hospitality graduates

No prior sales experience is required — attitude and reliability are more important.

Requirements

• Strong interest in wine, spirits, or hospitality
• Friendly and confident personality
• Good communication skills (Thai required, basic English preferred)
• Willingness to learn and work in a field-based role
• Organized and responsible
• Ability to travel around Bangkok
• Valid driver’s licence (motorbike or car preferred)

Career Path

We actively promote from within. Successful candidates typically progress:

Junior Sales Executive → Account Executive → Sales Representative → Key Account Manager

What We Offer

• Fixed monthly salary
• Monthly performance bonus
• Travel allowance
• Product and sales training
• Opportunity to attend tastings and industry events
• Career advancement into a full sales role
• Supportive team environment

About the Company

We are an established importer representing international wine and spirits brands in Thailand. Our focus is long-term brand development, strong customer relationships, and professional service standards. We invest heavily in training and developing our team.

Apply

Send your CV and a short introduction telling us why you are interested in working in the wine and spirits industry.