Associate / Sr Associate, Marketing

1. Marketing Plan Implementation:

Support the Manager, Marketing in implementing the go-to-market and marketing strategies approved by management, translating plans into concrete, executable tasks.

Execute marketing initiatives and activities in line with the approved marketing calendar, timelines, and budget.

Track marketing KPIs and compile campaign/initiative performance data for management's review.

Monitor and compile competitor marketing activity for the Manager's reference in strategy discussions.

Support day-to-day coordination of marketing team tasks, timelines, and deliverables.

Execute sales and marketing campaigns to support partnership and unit growth targets set by management.

2. Digital & Ground Campaign Execution:

Execute day-to-day digital marketing, social media, and ground marketing activities.

Implement and monitor marketing programmes across channels as planned by the Manager.

Produce promotional and marketing materials in line with the approved marketing strategy.

Ensure brand identity and consistency across all materials and channels produced.

Coordinate offline marketing execution (TV, radio, events, print media) with vendors.

Use approved AI and automation tools to execute personalised marketing campaigns.

Coordinate logistics for sponsorship activities.

3. Media, PR & Branding Support:

Maintain and update media contact lists; support press conference and press activity logistics.

Assist in liaising with media for promotional coverage under the Manager's guidance.

Coordinate promotional activities and press releases with relevant departments and invite media as directed.

Maintain the schedule for sending promotional news and updates to trade publications.

Support execution of brand positioning and messaging guidelines set by management.

Assist with day-to-day corporate communications tasks.

4. Webinars & Seminars:

Coordinate and execute webinars, seminars, workshops, and customer events (online and offline), end to end.

Assist in identifying relevant topics, speakers, and partners as directed by management.

Manage event logistics, including content preparation, registration, promotions, vendor coordination, and post-event follow-up.

5. Content & Promotion:

Execute promotional activities for webinars and seminars across digital channels (email, social media, website, paid ads).

Prepare presentation materials, event content, and marketing collaterals with internal stakeholders.

Produce post-event content such as recordings, summaries, and lead-nurturing materials.

Requirements & Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.

3-5 years of relevant marketing experience, with hands-on campaign execution; experience in financial services, fintech, or lending is an advantage.

Demonstrated experience executing digital and ground marketing campaigns, including social media, SEO/SEM, and email marketing.

Strong project coordination and vendor/event management skills.

Proficiency with digital marketing and social media tools, and working knowledge of reporting/CRM tools (e.g. Excel, CRM platforms).

Excellent written and verbal communication skills in English and Bahasa Malaysia.

Highly organised, detail-oriented, and able to manage multiple campaigns and deadlines simultaneously.

Key Competencies

Execution and follow-through — turns approved plans into completed, on-time deliverables.

Cross-functional coordination — works effectively with Sales, Operations, Compliance, Product, agents, and external vendors.

Attention to detail and compliance mindset, particularly for regulated financial marketing materials.

Clear communication and stakeholder management.

Data and reporting orientation — comfortable compiling and tracking performance metrics.

Adaptability and ability to work in a fast-paced, target-driven environment.