Associate Strategic Planning Manager

Hồ Chí Minh

Full-time

The Associate Strategic Planning Manager acts as a key strategic partner to Adtima’s leadership, translating business priorities into actionable strategies and integrated solutions for clients.The Strategic Planning Manager acts as a key strategic partner to Adtima’s leadership, translating business priorities into actionable strategies and integrated solutions for clients.

The role focuses on enhancing the effectiveness of Adtima’s commercial offerings, optimizing the use of Zalo’s ecosystem advantages, and leading a team to deliver consistent, data-driven, and impactful planning that supports sustainable growth.

What you will do

• Lead strategic planning and consulting for key clients across Adtima solution circling its unique selling point; design and deliver full-funnel strategies that unlock new revenue and amplify Zalo’s platform advantage;
• Develop and institutionalize Adtima’s strategic planning framework, playbooks, success guides, and commercial credentials for sales and marketing teams;
• Initiate and solution package and go-to-market planning, crafting content-media packages to drive incremental revenue;
• Partner with senior leadership to identify market shifts and new opportunities that reinforce Adtima’s leadership and competitive edge;
• Act as a senior advisor to internal and external stakeholders, ensuring strategic coherence and measurable impact on business results;
• Stay ahead of industry and consumer trends; turn insights into actionable growth and product strategies;
• Lead, coach, and grow a high-performing team of strategic planners; foster analytical excellence and a culture of innovation.

What you will need

• 8 - 10+ years of experience in strategic planning, integrated marketing, or digital business strategy;
• Demonstrated success in leading client strategy and driving commercial growth across large-scale accounts or digital ecosystems;
• Strong understanding of marketing metrics, AdTech/MarTech, and platform-driven business models;
• Sharp business acumen with proven ability to translate insights into clear commercial narratives;
• Exceptional leadership, communication, and stakeholder management skills;
• Experience in top-tier agencies, media networks, or digital platforms is highly preferred.