Associate Vice President - Content

About The Job 📍 Mumbai (HQ)

💰 CTC: Best in Industry + ESOP

🕒 Experience: 18+ Years ( MUST have worked mainly in the Music Industry )

About PaRa Music PaRa Music (www.paramusic.com) is building India’s most valuable Music Company .

We are a private equity-backed, tech-led Music IP powerhouse focused on owning and monetising large-scale music catalogues across India. Our ambition is to build a scaled, high-margin, IP-driven music enterprise designed for long-term asset value creation. Content is our core engine. The right leadership in content will define our trajectory.

Role Overview We are seeking a seasoned music industry leader to join us. This role is strictly for candidates with deep and proven experience in the music business.

This is a strategic leadership role responsible for end-to-end content vision, catalogue expansion, creative direction, and commercial performance. You will architect the company’s content strategy while ensuring disciplined execution and monetisation.

This role is fully accountable for content-led P&L performance.

Key Responsibilities1. Content Strategy & Catalogue Building

• Define a long-term content strategy aligned with the company’s growth objectives
• Lead large-scale catalogue expansion with commercial discipline
• Identify high-potential artists, genres, and content opportunities
• Build scalable frameworks for content acquisition and development
• Ensure creative excellence while maintaining cost efficiency
• P&L Ownership & Revenue Growth
• Own content-driven revenue targets and profitability metrics
• Optimise ROI on content investments
• Align content strategy with digital monetisation models
• Work closely with marketing, distribution, and finance to drive revenue growth
• Continuously refine investment allocation based on performance data
• Creative & Commercial Leadership
• Lead senior content and marketing leaders with clarity and accountability
• Establish strong relationships with artists, producers, and strategic partners
• Oversee release planning, content calendars, and promotional alignment
• Ensure content quality, brand alignment, and long-term IP value creation
• Industry Positioning & Partnerships
• Represent the company in high-level artist and industry negotiations
• Build strategic alliances within the music and entertainment ecosystem
• Identify acquisition or partnership opportunities to accelerate catalogue growth

Mandatory Eligibility Criteria

• 18+ years of experience in the music or entertainment industry
• Proven leadership experience at a senior level in a music label, media company, or content platform
• Demonstrated track record of building and monetising music catalogues
• Strong understanding of digital platforms, streaming economics, and music monetisation
• Experience handling content-driven P&L responsibilities

Extensive leadership experience within a music label, music distribution company, or music-focused entertainment platform is mandatory. Candidates without substantial music industry experience will not be considered.

Leadership Attributes

• Strategic thinker with strong commercial instincts
• Deep understanding of artist ecosystems and audience behaviour
• Strong negotiation and relationship management skills
• High ownership mindset with execution discipline
• Ability to build scalable systems in a fast-growing organisation

Why This Role Is Transformational

• Opportunity to architect and scale a next-generation music IP company
• Direct partnership with Founders on strategic growth
• Full P&L accountability with long-term value creation mandate
• Build one of India’s most ambitious music catalogues in a private equity-backed environment
• Opportunity to create real wealth with ESOP for high performers

If you are an industry leader ready to build and scale a category-defining music enterprise, we would love to hear from you.

Skills: music industry,content strategy,leadership