ATL Manager

Job Title: ATL Manager

Company: Infinix (Transsion Holdings) | Location: Lagos, Nigeria | Type: Full-time

About the Role

Infinix Nigeria is hiring an ATL Manager to lead our mass media advertising strategy across TV, radio, print, outdoor (OOH), and cinema. You'll plan, execute, and optimize high-impact brand campaigns that drive awareness, preference, and market share growth across Nigeria's diverse consumer segments.

What You'll Do

• Develop and execute the annual ATL media strategy and manage the advertising budget
• Plan mass media campaigns across TV, radio, OOH, print, and cinema — defining objectives, audiences, and media mix
• Brief and manage creative agencies; oversee production of TVCs, radio jingles, print ads, and OOH creatives
• Work with media agencies on media plans; negotiate rates, placements, and value-added partnerships
• Monitor campaign delivery (GRPs, reach, frequency) and track spend against budget
• Measure effectiveness through brand tracking and sales lift analysis, and present insights to senior leadership
• Coordinate with trade marketing and BTL teams for integrated campaign rollouts

What We're Looking For

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• 5+ years in ATL marketing, media planning, or brand advertising, with proven campaign success in Nigeria/West Africa
• Deep knowledge of Nigeria's media landscape and strong relationships with media agencies, production houses, and media owners
• Sharp creative judgment, strong analytical and budget management skills, and effective stakeholder management
• Consumer electronics, tech, or FMCG brand experience is a plus

What We Offer

Competitive compensation and benefits | Career progression within Transsion Holdings | The chance to lead ATL strategy for one of Africa's top smartphone brands