Audience Builder with CDP and Full Stack

Hi,

Senior Full Stack Engineer (Audience Builder & CDP)

Location: Atlanta / Frisco

Responsibilities Client Update:

Audience Builder Role –

Key Skill Requirements

The Client Is Specifically Looking For Candidates With

• Hands-on configuration experience
• Must have worked directly on Audience Builder tools (Adobe AEP, Audience Manager, CDP, etc.)
• Not just campaign usage — actual setup and configuration is required
• Strong data logic understanding
• Ability to define audience rules using behavioral and attribute-based conditions
• Understanding of:
• Segmentation logic
• Data mapping and schema
• Identity stitching concepts
• Integration experience
• Experience integrating data from:
• CRM systems
• Web/app analytics
• Third-party data sources
• Activation across channels (marketing tools, ad platforms)

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Client Expectation (Critical)

• Candidates are required to provide a demo video showcasing:
• Their implementation work
• Audience configuration and setup
• Explanation of data logic used in segmentation

Screening Insight

• Many candidates have only campaign-level exposure (creating audiences for marketing use)
• Client is expecting:
• Deep technical + functional expertise
• End-to-end implementation experience
• Strong validation required during sourcing

Overall Sourcing Guidance

• Focus on profiles with:
• Adobe AEP / Audience Manager / CDP experience
• Proven implementation projects (not just usage)
• Validate hands-on expertise early in the screening process
• Build React-based audience builder UI and activation workflows
• Develop APIs and middleware for audience creation, preview, and activation
• Integrate with Databricks/Delta Lake, ClickHouse, Redis, and Event Hubs
• Build AI-assisted segmentation and customer preview experiences

Skills

• React, TypeScript, Next.js
• Python/Node.js, REST APIsd
• SQL, Databricks, Delta Lake
• Redis, Kafka/Event H