Audience Development Specialist, Coles

What's the role?

Medium Rare Content Agency is looking for a curious, analytical and proactive Audience Development Specialist to help us better understand how audiences discover, consume and engage with Coles content across social, search and owned channels.

Working within the Strategy & Insights team, you’ll help turn audience, channel and search data into clear recommendations that strengthen Coles content performance and accelerate audience growth. You’ll help us understand not only how audiences interact with our content, but also how they discover it, whether through social platforms, search engines or emerging AI-powered experiences.

This is an ideal opportunity for someone early in their career within digital marketing, social media, analytics, SEO or audience development who combines strong analytical skills with a genuine interest in content, culture and consumer behaviour.

Responsibilities:

• Build and maintain regular content performance reporting across social, website, search, and content channels.
• Monitor content performance across Social, YouTube, and Search to understand and identify trends, opportunities, and areas for optimisation.
• Conduct keyword research to identify emerging topics, content opportunities, seasonal trends, and gaps in our existing content offering to inform content creation.
• Translate search trends, audience behaviours, and platform insights into actionable content recommendations.
• Identify opportunities to improve content discoverability across social platforms, search engines, and AI-driven search experiences.
• Partner with strategists, content creators, and the editorial team to optimise our publishing approaches.

Who are you?

• You are in the early stages of your career but bring valuable hands-on experience, and you are eager for the right opportunity to learn, grow, and develop your expertise.
• You combine strong analytical and problem-solving skills with a genuine interest in content, culture, and consumer behaviour.
• You have hands-on experience working with analytics platforms such as Google Analytics, Google Search Console, Meta Business Suite, YouTube Analytics, TikTok Analytics, or similar tools.
• You demonstrate excellent written and verbal communication skills.
• You have proficient Excel, Google Sheets, or dashboarding skills.
• You have a solid understanding of social platforms, search behaviour, and audience development principles.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

Medium Rare is Australia’s leading content and owned media agency. We work with some of the country’s most recognisable brands, including Coles, Bunnings, Qantas, Officeworks, CommBank and L'Oréal Australia & New Zealand, to create award-winning content and campaigns across print, out-of-home, digital and social channels. We celebrate courageous creativity and take pride in our people, our work and our clients. Medium Rare employs more than 200 people across Sydney, Melbourne, Brisbane and Auckland. This role is Sydney-based, working from our Surry Hills office on a hybrid arrangement (three days in the office). Run by experienced content marketers with the backing of News Corp, Medium Rare offers clients the best of both worlds: the creativity, agility and service mentality of a dedicated agency with the insights, analytics and reach of Australia’s leading media company.

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.