Audience Engagement Editor

About Totei

Totei

is dedicated to expanding appreciation for craft in all its forms, inviting readers into a broader and more nuanced understanding of what it means to create. Through vivid written and visual storytelling, we go deep with the people shaping culture—artists, musicians, filmmakers, designers, authors, photographers, and more—to reveal the inspiration, process, rigor, and curiosity behind their practices. The spirit of exploration and discovery is central to everything we do.

The Role

Totei

is seeking an Audience Engagement Editor to shape how the magazine lives across social platforms and continues to grow its audience. As the sole dedicated social media manager, this person will own how Totei

shows up on Instagram, X, and TikTok, creating audience-grabbing assets and treatments for our editorial, producing social-first content, and developing recurring formats that make Totei

recognizable on a crowded feed. They will also help define audience growth strategy across social and newsletter and collaborate with Totei’

s video lead on social video development, production, and editorial alignment. As a crucial member of the Totei

team, they’ll work closely with editors and visual producers, contributing to the overall voice of the magazine and continuing development of the brand identity. This is a rare chance to join a publication early and build its social presence from the ground up.

Responsibilities

Strategy and programming:

• Set Totei

  ’s social calendar, including both editorial and social-first content

• Develop new social-first formats and recurring series

• Develop strategic social and newsletter rollout plans for packages and print issues

• Watch platform trends, algorithm shifts, and emerging platforms, and recommend where Totei

  should show up and how

• Track performance with analytics tools, report what’s working, and adjust based on what you learn

• Work closely with senior leadership to develop and continually update long-term audience growth strategy

• Sit in on early story production meetings to strategize around audience opportunities and asset needs

Creation and production:

• Own Totei

  ’s day-to-day presence across social platforms, including producing assets, writing copy, and scheduling posts

• Independently execute Totei

  ’s social-first franchises, including identifying and interviewing talent as well as producing research-driven copy

• Work with the visual production team to source imagery and design bespoke assets

• Regularly contribute to Totei

  ’s newsletter

• Keep social copy accurate, on-voice, and properly credited to artists, photographers, and collaborators

• Occasionally capture behind-the-scenes photo and video at Totei

  shoots and events

Community and collaboration:

• Manage community engagement, including comments, DMs, and tagging artists, partners, and contributors
• Coordinate with talent, publicists, and partner brands on collaborative posts and cross-promotion
• Regularly collaborate with editors on story packaging for both site and social
• Contribute to editorial brainstorms and pitch meetings with social-first story ideas

Qualifications

Basic qualifications:

• Deep interest in storytelling and arts and culture journalism
• 3-5 years of experience in social media or audience development at a digital media organization, brand, or cultural institution
• Excellent writing and editing skills, with the ability to turn long-form journalism into sharp, engaging social copy
• Proficiency with social scheduling and analytics tools
• Ability to analyze and present performance data
• Demonstrated experience strategically building or relaunching a brand’s social presence
• Strong editorial and visual judgment, and an instinct for what makes an artist’s process compelling to a broad audience
• Confidence working and publishing independently as an individual contributor
• Ability to operate in a fast-moving environment, with flexibility around projects and deadlines as needed
• Ability to work out of our New York City office

Preferred qualifications:

• Proficiency with Airtable, Photoshop, and Figma
• Enthusiasm for the mission and working on a small, highly collaborative team
• Relationships or familiarity with the art, music, film, and design communities
• Prior experience working in new media or in a startup environment

Salary Range:

$80–85k

To apply, send the following to [email protected] with the subject “Audience Engagement Editor - [Your Name]”:

Your résumé

In the body of your email:

• A note introducing yourself and your interest in Totei
• Links to 5-10 examples of social work you created with a note on your role in each
• One idea for a recurring social format you’d pitch for us

Totei is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.