Audience Strategy Associate Director

Company Description We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview We are hiring an Audience Strategy Associate Director to help shape how one of the world’s most innovative brands connects with audiences at scale. This is a unique opportunity to combine strategy, data, and technology to build smarter, more effective digital experiences. Sitting at the heart of Adobe.Pub, you’ll influence how audience and AdTech capabilities evolve across a complex, high-investment media ecosystem. If you’re passionate about turning data into impact and leading teams to deliver meaningful change, this role offers real scope to make your mark.

Responsibilities What you'll be doing:

• Lead the end-to-end audience strategy, from segmentation and enrichment through to activation and performance measurement
• Design scalable frameworks that connect first-party, contextual, and partner data across channels
• Oversee audience infrastructure and governance, ensuring consistency, quality, and operational excellence
• Translate data, analytics, and modelling insights into actionable audience strategies that drive results
• Shape AdTech strategy across ad serving, tagging, and tracking, ensuring a strong and future-ready foundation
• Drive automation initiatives that improve efficiency, reduce manual processes, and support scale
• Partner with cross-functional teams and lead stakeholders across marketing, data, product, and privacy functions

Qualifications Skills we're looking for:

• Strong experience in AdTech, audience strategy, or digital activation within an agency or advertiser environment
• Deep understanding of audience segmentation, data activation, and cross-platform delivery
• Knowledge of AdTech ecosystems including ad servers, DSPs, and data platforms
• Experience translating data privacy requirements into practical, compliant activation strategies
• Ability to design scalable processes and introduce automation to improve performance and efficiency
• Confident communicator who can simplify complex concepts and influence a range of stakeholders
• Experience leading or mentoring teams, with a collaborative and supportive leadership style

Additional Information Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International , we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.