Auto1 Performance Marketing Manager

About the role

Plan and execute digital marketing campaigns to increase customer acquisition and sales. Manage the performance marketing team, including online advertising, data analysis

Key responsibilities

• Plan and execute digital marketing campaigns to increase customer acquisition and sales
• Manage the performance marketing team, including online advertising, data analysis, and SEO optimization
• Analyze and track the performance of marketing campaigns to monitor ROI ROAS and expenses
• Develop and test new advertising strategies to improve campaign performance
• Manage advertising budgets and optimize for maximum efficiency
• Plan and develop sales strategies to increase revenue, expand the customer base, and foster relationships with both new and existing customers
• Analyze performance data to track team performance and improve sales processes for greater efficiency
• Provide guidance and skill development to the team to help them meet set goals
• Regularly report performance marketing to executives, along with suggestions for improvements
• Create analysis reports and present insights to the Director of Marketing and executive team

About you

• Bachelor's degree or higher in a relevant field such as Marketing, Business Administration, or a related area
• At least 5 years of relevant experience in Marketing and team management
• Strong analytical skills and the ability to use data in decision-making
• Excellent communication and presentation skills
• Strong leadership abilities and the capability to manage teams effectively
• Ability to analyze data and translate insights into actionable strategies
• Creative mindset with attention to detail and brand consistency