AVP - CRM (Full-stack)

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role of AVP - CRM.

Principal responsibilities

Key expectations

• Demonstrate strong ownership, accountability, and communication.
• Deliver campaign automation software and tooling as an individual contributor.
• Apply state-of-the-art AI technologies to solve real business problems.
• Deliver to tight timelines with high quality and a continuous improvement mindset.
• Take ownership of learning and development in partnership with your line manager.

Job accountabilities

Customer/ Stakeholder

• Partner with multiple stakeholders to deliver automation toolkit and applications.
• Build a strong understanding of the business domain, strategy, functional priorities, and required technical capabilities.
• Drive innovation individually and within the team to deliver incremental business value.
• Maintain an appropriate level of business and product knowledge.
• Identify and shape AI-driven opportunities with stakeholders, translating business problems into well-defined AI use cases, success measures, and adoption plans.

Campaign and Project Delivery

• Translate business needs into actionable tasks, functional and technical requirements, and detailed implementation plan.
• Deliver high-quality outcomes through effective planning, stakeholder management, and quality controls.
• Demonstrate strong productivity and reliable delivery.
• Contribute to measurable team process improvement goals.
• Design, develop, and integrate AI components into campaign automation solutions, including prototyping, evaluation, and iteration to meet business outcomes.

Process Efficiency and Controls

• Produce cost-effective code and well-governed documentation; automate repetitive steps to reduce manual effort and operational risk.
• Implement QA/ QC controls to ensure compliance and continuous improvement.
• Understand relevant policies and standards, and support leadership in applying them through practical governance for tooling development.

People, Values and Compliance

• Role-model the Group Values: We Value Difference, We Succeed Together, We Take Responsibility, We Get It Done.
• Maintain integrity and comply with HSBC standards on conduct, compliance, and Resilience Risk.
• Complete all required functional and Group/Region-mandated training.
• Support delivery of functional training where required.

Requirements Work experience and education requirements

• Minimum 8 years of hands-on experience in software engineering, CRM, or data analytics, with demonstrable delivery of production-grade applications (full software development lifecycle).
• PhD or Master’s or Bachelor’s degree in computer science, software engineering, data science, mathematics, statistics, or a related quantitative discipline (or equivalent practical experience).

Technical capability

• Proven end-to-end engineering experience across:
• Backend services and API development (RESTful design, authentication/authorisation, performance, observability).
• Front-end UI development (responsive design, component-based frameworks).
• Data modelling and persistence (SQL design, CRUD patterns, optimisation).
• Productionisation (CI/CD, environments, monitoring, incident support).
• Strong programming skills in one or more technology of each space of the following (preferred stack):
• Python (FastAPI, Flask, Django) and/ or Java (Spring Boot).
• JavaScript/ TypeScript with React and/ or Vue; solid understanding of web fundamentals including HTML/ CSS and modern application architecture patterns is a plus.
• SQL databases: PostgreSQL / MySQL/ BigQuery.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritised.

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.