AVP Merchandising

The AVP Merchandising drives growth in Gadgets & Electronics by shaping tech assortments, leading supplier partnerships, and delivering profitable category innovation.

Key Responsibilities

• Own and execute the Gadgets & Electronics category strategy, building innovative product portfolios that align with customer needs, technology trends, and business growth objectives.
• Drive category performance end-to-end, delivering sales, margin, profitability, and inventory targets through data-driven merchandising and pricing strategies.
• Spot emerging technologies and consumer trends, translating market insights into winning assortments, product launches, and promotional roadmaps.
• Lead strategic vendor partnerships and commercial negotiations with global and local technology brands to secure competitive advantages, exclusive opportunities, and sustainable margins.
• Collaborate across Marketing, Supply Chain, Finance, and Operations to ensure flawless execution, optimize inventory productivity, and accelerate category growth through analytics and innovation.