B - Senior E-commerce Executive (Tiktok)

Our client is seeking a Senior E-commerce Executive to take ownership of online marketplace performance with a strong focus on TikTok Shop growth, live commerce, and performance-driven campaigns. This role emphasizes strategy, execution, and results rather than basic operational tasks.

You will be responsible for driving revenue across Shopee, Lazada, and TikTok Shop, working closely with management and internal teams.

Key ResponsibilitiesCampaign Planning & Strategy

• Plan and execute monthly and mega campaigns (e.g. 11.11, PayDay, Brand Day, etc.) across Shopee, Lazada, and TikTok Shop.
• Design campaign mechanics including vouchers, bundles, add-on deals, GWP, and pricing strategies.
• Coordinate campaign timelines, assets, and platform submissions to ensure timely execution.

Performance Marketing & Platform Ads

• Manage and optimize Shopee, Lazada, and TikTok Ads (Search, Discovery, GMV Max, Spark Ads, etc.).
• Track and improve ROAS, CPA, conversion rate, and overall GMV performance.
• Optimize keywords, creatives, targeting, and budget allocation based on performance data.

TikTok Shop, Affiliate & Live Commerce Growth

• Own TikTok Shop operations and growth strategy, including product selection, pricing, and campaign participation.
• Plan, execute, and optimize TikTok Live sessions aligned with campaign and sales objectives.
• Manage and scale TikTok affiliates and creators, including commission structures, seeding strategy, and performance tracking.
• Analyse live and affiliate performance (CTR, conversion, GMV) and scale high-performing creators and formats.
• Identify trending content formats, hooks, and selling angles to improve live and short-video conversion.

Store Performance & Growth

• Analyse store performance including traffic, conversion rate, AOV, and SKU-level performance.
• Identify growth opportunities and underperforming products across marketplaces.
• Propose improvements to product listings, pricing strategies, visuals, and promotional mechanics.

Reporting & Analysis

• Prepare weekly and monthly performance reports across Shopee, Lazada, and TikTok Shop.
• Analyse campaign and live commerce results to provide actionable insights to management.
• Monitor competitor activities, pricing movements, and TikTok content trends.

Collaboration & Ownership

• Take ownership of assigned platforms and KPIs with minimal supervision.
• Proactively identify risks, performance gaps, and growth opportunities, and execute solutions quickly.
• Work closely with design, operations, and customer service teams to ensure smooth campaign execution.

Requirements

• 2–4 years of hands-on e-commerce experience, with proven exposure to Shopee and/or Lazada campaigns and ads.
• Direct experience managing TikTok Shop, TikTok Live, or TikTok affiliates is highly preferred.
• Strong analytical mindset; comfortable working with performance data and numbers.
• Proactive, detail-oriented, and results-driven with strong ownership mentality.

If you are interested to apply, kindly submit your updated resume in DOC/PDF file and allow our Consultant to match you with our Clients.

Appreciate if you can include details below in the resume:

Current Address / Location:

Current salary:

Reason of leaving:

Expected salary:

Notice period:

We regret to inform that only shortlisted candidates would be notified

Whatsapp:+6011-6539 5055

Pay: RM4,000.00 - RM6,000.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Application Question(s):

• date of birth, current location, current salary, reason of leaving, expected salary, notice period, possess own vehicle (Y/N)

Education:

• Bachelor's (Preferred)

Experience:

• E-commerce: 3 years (Preferred)
• TikTok: 3 years (Preferred)

Language:

• Mandarin (Preferred)

Work Location: In person