B2B Business Development Executive

Key Responsibilities

Business Development & B2B Sales

• Identify, prospect and qualify new B2B customers through enquiries, referrals, exhibitions, online channels and market research.
• Develop and maintain a pipeline of potential customers across local and international markets.
• Understand customer requirements and recommend suitable functional food ingredients, products and OEM/ODM solutions.
• Follow up on leads, quotations and samples to progress opportunities towards commercial collaboration.
• Build and maintain strong relationships with prospective and existing B2B customers.
• Support customer acquisition and account development activities to achieve agreed business objectives.

Customer & Sales Management

• Manage B2B enquiries through WhatsApp, email, exhibitions and other business channels.
• Prepare quotations, product information, samples and other materials based on customer requirements.
• Maintain accurate customer profiles, opportunity status, sales activities and follow-up dates in the CRM or reporting system.
• Monitor customer feedback, requirements, project progress and next steps.
• Provide regular updates on active opportunities, potential sales value and customer development.

OEM/ODM & Project Coordination

• Coordinate with Product Development, Production, Quality and other internal teams to support customer projects.
• Follow up on product samples, specifications, formulations, packaging requirements and project timelines.
• Ensure customer requirements and feedback are communicated clearly to relevant internal teams.
• Support the progression of OEM/ODM projects from initial enquiry through sampling and commercial discussion.

Market Development & Exhibitions

• Research market trends, customer needs, competitors and potential business opportunities.
• Identify potential new markets, customer segments and product opportunities.
• Support the planning and coordination of exhibitions and trade events, including materials, samples, logistics and lead follow-up.
• Follow up with leads generated from exhibitions and convert relevant opportunities into active sales discussions.
• Provide customer and market insights to support B2B marketing, product development and business growth.

Requirements

• Diploma or Degree in Business, Marketing, Sales, Communications, Food Science, Nutrition or a related discipline.
• 1–3 years of experience in B2B sales, business development, sales coordination, customer service, OEM/ODM or a related commercial role is preferred. (Fresh Grad are welcoming)
• Good written and spoken English and Mandarin, with the ability to communicate in Bahasa Malaysia.
• Strong communication, customer engagement and follow-up skills.
• Good attention to detail with the ability to maintain accurate customer and sales records.