B2B Content Marketing Manager

About the role

This is a B2B content marketing role focused on developing and executing comprehensive content marketing strategies to support lead generation, customer acquisition, and brand awareness goals. You will own the content calendar end to end, from strategic planning through execution, and create a wide range of content assets tailored to various stages of the buyer's journey.

Key responsibilities

• Develop and execute comprehensive content marketing strategies to support B2B lead generation, customer acquisition, and brand awareness goals
• Own the content calendar end to end, from strategic planning through execution
• Conduct thorough research to understand the needs, challenges, and preferences of the target B2B audience and use insights to inform content strategy
• Create a wide range of content assets including blog posts, whitepapers, case studies, eBooks, videos, webinars, infographics, and more, tailored to various stages of the buyer's journey
• Collaborate with internal teams to ensure content accuracy, consistency, and alignment with brand guidelines and overall messaging
• Develop thought leadership content that positions the organization as an authority in CX and emerging technology, including executive bylines and point-of-view articles
• Write and refine digital ad copy for paid search, social, and display campaigns in partnership with the digital advertising team
• Optimize content for SEO and AI search visibility, structuring it to rank in traditional search and to be cited by AI answer engines
• Track and analyze content performance metrics, such as website traffic, engagement, conversion rates, and lead generation, and use data-driven insights to refine content strategies
• Stay updated on industry trends, best practices, competitor activities, and emerging content marketing techniques

About you

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Proven experience in B2B content marketing, with a strong portfolio showcasing a variety of content assets and successful campaigns
• Solid understanding of B2B marketing principles, buyer personas, and the buyer's journey
• Exceptional writing and editing skills, with the ability to create clear, concise, and persuasive content
• Strong understanding of digital analytics tools, including Google Analytics, SEMrush, HubSpot, or similar
• Proficiency in SEO, including content optimization for search engines and emerging AI search visibility
• Proven track record in website optimization, including hands-on experience with WordPress, Strapi, Payload, or comparable CMS platforms
• Experience in constructing detailed AI prompts for AI software like ChatGPT, Claude, Co-Pilot, etc.
• Strong analytical skills and the ability to interpret data to make informed decisions and optimize content performance
• Portfolio is required