B2B Content Specialist

Job Overview:

We are seeking an experienced SEO Content Specialist with expertise in the B2B SaaS industry. The ideal candidate will take full ownership of high-quality, engaging, and conversion-driven content creation. This role involves writing and optimizing SEO-focused content, managing freelance writers, and ensuring the content aligns with our goals to drive organic traffic and lead generation.

Key Responsibilities:

B2B SaaS Content Writing Expertise:

• Research and write SEO-optimized content tailored for the B2B SaaS industry.

• Develop various content formats, including blog posts, whitepapers, eBooks, case studies, website copy, landing pages, and email marketing content.

• Leverage AI content tools such as ChatGPT, Jasper, and Copy.ai for content research, ideation, and business-tailored content.

Content Editing Pipeline Management:

• Provide feedback to freelance writers and manage the entire content creation pipeline from ideation to publication.

• Plan and optimize content periodically to ensure it ranks on the first page of search engine results.

• Ensure timely delivery and high-quality content output.

SEO Content Optimization:

• Write and optimize content for search engines to drive organic traffic and improve rankings.

• Optimize title tags, meta descriptions, headers, and internal linking for SEO purposes.

• Collaborate with the SEO team to maintain on-page SEO best practices and keyword optimization.

Marketing Analytics Knowledge:

• Use Google Analytics and Search Console to track content performance and organic traffic growth.

• Analyze data to refine the content strategy and improve SEO outcomes.

Required Skills Experience:

• Excellent Writing Editing Skills

• SEO Optimization Keyword Research

• Content Strategy Pipeline Management

• Google Analytics Search Console Proficiency

• AI Content Tools (ChatGPT, Jasper, Copy.ai)

• Strong Communication Collaboration Skills

Good to Have:

• Experience in Marketing Automation Tools

• Basic HTML CMS Knowledge

• Familiarity with B2B Lead Generation Strategies

Minimum Qualifications:

• Bachelor s degree in Marketing, Journalism, Communications, or a related field

Salary Range:

As per industry standards.

Shift Details:

• Shift Type: Day

• Working Days: Monday to Friday

Required Skills

• Content Editing Proofreading

• B2B Writing Editing

• SEO Content Optimization

• Collaboration Stakeholder Management

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.