B2B Content Writer

Itesis Technologies develops educational software platforms and adaptive learning tools for schools and universities across Chile, integrating AI‑driven personalization, analytics dashboards, and mobile‑first content delivery to improve student outcomes.

About Itesis Technologies S.A.

Itesis Technologies S.A. develops educational software platforms and adaptive learning tools for schools and universities across Chile. Our solutions integrate AI-driven personalization, analytics dashboards, and mobile-first content delivery to help educational institutions improve learning experiences and student outcomes.

We are seeking a talented and research-oriented B2B Content Writer to create high-quality content that communicates the value of our educational technology solutions to schools, universities, education leaders, and institutional decision-makers.

Job Summary

The B2B Content Writer will develop compelling, informative, and data-driven content for business and education audiences. The successful candidate will be able to translate complex technology and education concepts into clear, engaging content that supports brand awareness, lead generation, customer engagement, and business development.

Key Responsibilities

• Create high-quality B2B content for websites, blogs, landing pages, newsletters, brochures, and digital campaigns.
• Develop content focused on educational technology, AI-powered learning, analytics, digital transformation, and institutional solutions.
• Research education-sector trends, technology developments, competitors, and target audiences.
• Translate complex technical concepts into clear and accessible business-oriented content.
• Write case studies, white papers, thought-leadership articles, reports, and customer success stories.
• Develop content that supports lead-generation and sales initiatives.
• Collaborate with marketing, sales, product, technology, and education specialists to gather accurate information.
• Interview internal subject-matter experts and transform technical insights into engaging content.
• Apply SEO best practices to improve organic visibility and search performance.
• Develop content tailored to different stages of the B2B customer journey.
• Edit and proofread content for accuracy, clarity, tone, grammar, and consistency.
• Maintain editorial calendars and meet established content deadlines.
• Monitor content performance using relevant analytics and engagement metrics.
• Update existing content to maintain accuracy, relevance, and SEO effectiveness.
• Ensure all published content follows company brand guidelines and professional standards.

Required Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, English, Education, Business, or a related field.
• 3+ years of professional content-writing experience, preferably in B2B, technology, SaaS, education, or another specialized industry.
• Proven portfolio demonstrating strong B2B writing and content-development skills.
• Excellent written Spanish with strong grammar, structure, and editing abilities.
• Ability to research and write about complex technical or business subjects.
• Strong understanding of B2B audiences and decision-making processes.
• Familiarity with SEO principles and content marketing practices.
• Strong research, analytical, and fact-checking skills.
• Excellent time management and ability to manage multiple content projects.
• Ability to collaborate effectively with cross-functional teams.

Preferred Qualifications

• Experience writing about EdTech, AI, SaaS, software development, analytics, or digital transformation.
• Experience creating content for schools, universities, government education organizations, or institutional clients.
• Knowledge of SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Experience with CMS platforms such as WordPress or comparable systems.
• Familiarity with Google Analytics or other content-performance platforms.
• Experience producing white papers, case studies, e-books, or thought-leadership materials.
• Professional English writing skills are an advantage.
• Understanding of AI-assisted content workflows and responsible use of generative AI tools.

Key Competencies

• B2B content writing
• Technical writing
• Research and fact-checking
• SEO content development
• Storytelling
• Editing and proofreading
• Content strategy
• Audience analysis
• Digital marketing
• Communication
• Creativity
• Attention to detail
• Project and deadline management

What We Offer

• CLP 16,000–22,000 per hour, depending on experience and qualifications.
• Opportunity to work with innovative educational technology and AI-driven learning solutions.
• Exposure to the rapidly developing EdTech and digital education sector.
• Professional development and opportunities to expand content-marketing expertise.
• Collaborative environment with marketing, technology, education, and product professionals.
• Opportunity to create content that supports digital transformation in Chilean education.

How to Apply

Qualified candidates interested in the B2B Content Writer position should submit their CV/resumé along with a portfolio or examples of relevant B2B, technology, education, or technical writing work.

Sueldo: $16.000 - $22.000 la hora

Lugar de trabajo: Viajar de manera regular