B2B Demand Generation Assistant Manager/ Executive

Job Title: B2B Demand Generation Assistant Manager/ Executive

Location: Mohali, Punjab
Employment Type: Full time

Work Schedule: Monday to Saturday | Work from Office
Office Timings: 9:30 AM to 6:30 PM

Who We Are

Regal Kitchen Foods Limited (RKFL) is a food manufacturing and export company headquartered in Mohali, Punjab, with manufacturing facilities in Baddi, Himachal Pradesh. The company specialises in ready-to-eat and shelf-stable food products, serving international markets through retail, distribution and business partnerships.

With a focus on quality, food safety and innovation, RKFL combines food processing capabilities with customer-focused product development to deliver convenient food solutions for diverse consumer preferences.

Key Responsibilities:

• Plan and execute B2B demand generation and lead generation campaigns across target markets.
• Manage outbound prospecting, email campaigns, LinkedIn outreach, and database-led campaigns.
• Identify target accounts, industries, decision-makers, and new market opportunities.
• Monitor lead funnel metrics including Leads/MQLs, SQLs, meetings, and conversions.
• Work closely with Sales to ensure effective lead handover and follow-up.
• Track campaign performance and identify bottlenecks for continuous improvement.
• Maintain CRM and lead-generation platform hygiene.
• Support event-led campaigns, account-based marketing, and market research initiatives.
• Prepare weekly/monthly performance reports and insights.

Preferred Skills:

• MBA in Marketing / Sales / Business Development preferred.
• Strong understanding of B2B lead generation and sales funnels.
• Good communication and analytical skills.
• Hands-on understanding of CRM, LinkedIn, email automation, and lead-generation tools.
• Ability to work with targets and data-driven KPIs.

Employee Benefits

At Regal Kitchen Foods Limited, we support our employees with benefits that contribute to their comfort, well-being and financial security.

• Complimentary Lunch: Enjoy free lunch provided by the company.
• Provident Fund (PF): Build long-term financial security through employee provident fund benefits.
• Paid Pink Leave: One paid day of leave each month for women employees to support their health and well-being.

Pay: ₹500,000.00 - ₹800,000.00 per year

Work Location: In person