B2B Digital Growth Lead

This role owns how ViewQwest’s Singapore business and enterprise portfolio grows online—from demand, to qualified lead, to closed and renewed customer. Scope spans ViewQwest’s end-to-end corporate portfolio across connectivity, cloud, managed network, cybersecurity and other enterprise solutions, while also supporting demand generation and digital growth across B2B sales territories.

You work closely with the portfolio team and enabling teams—including media agencies, platform leads, CRM, analytics and content specialists—to translate commercial targets into a clear channel, journey and measurement plan. You bring these inputs together to build the full acquisition and renewal picture, identify opportunities, and turn learning into action.

This is an oversight and orchestration role: you help define the digital requirement, align the right teams and prove the result, rather than directly buying media or publishing content yourself. Sales owns opportunity progression and close, while you work across the portfolio and enabling teams to improve the quality, volume and cost of demand reaching Sales.

What you’ll own

●      Co-own acquisition and renewal performance picture, together with portfolio team, for the Singapore B2B portfolio, assembled from specialist baseline insight, campaign data and dashboards

●      The integrated B2B digital plan, built from commercial targets with Portfolio and Sales

●      Digital priorities across the portfolio—from Fibernet Lite to Dedicated Internet Access, managed networks and security—translated into channel, journey and measurement plans

●      Digital demand and lead flow for the B2B sales territories—lead quality, routing and follow-up measurement by segment, support for territory and vertical campaigns, and the sales-facing assets that help representatives convert

●      Execution fit—confirming what agencies and specialists build matches the approved brief, audience and commercial intent before launch

●      Day-to-day performance management of the media agency and platform leads: challenge, corrective action and closure

●      Measurement of B2B digital activity: campaign tagging, lead and form tracking and conversion definitions, with platform, GA4 and CRM variances reconciled and explained

●      Optimisation actions pushed from campaign and dashboard learnings—creative, targeting, landing page, form, offer emphasis and follow-up

●      A single B2B performance readout Portfolio and Sales can act on without a presenter

●      Close collaboration with Portfolio, Sales, platform specialists and agency partners to convert insight into change

Requirements

●      5-7 years of experience in digital acquisition, performance marketing, growth or conversion, with direct accountability for a volume or cost target; B2B or SME lead generation in telco, connectivity or managed services is an advantage

●      Proven end-to-end ownership of a lead-generation funnel: traffic, landing page, form, handover and downstream conversion

●      Comfortable across a multi-product portfolio, from SME sign-ups to enterprise RFP cycles, and supporting a territory sales team with digital demand and lead routing

●      Hands-on GA4 diagnostics, including funnel and path analysis, plus practical paid-media reporting fluency

●      Experience holding a media agency accountable to performance, not just receiving reports

●      Strong commercial modelling—cost per lead, conversion rates, required volume and marginal cost—and able to write a clear one-page readout for senior stakeholders

●      Confident using AI, analytics and experimentation tools to accelerate insight and decision-making

●      Deeply curious about buyer behaviour, a self-driven learner, detail-oriented on numbers

●      Strong sense of ownership, high standards of execution, collaborative mindset, and a bias toward transparent, data-led decision-making.