B2B Event Specialist

About the role

We are looking for an experienced, hands-on B2B Event Specialist to manage Virtuenet's events end-to-end—from concept and planning to execution, MQL generation, reporting, and ROI evaluation.

Key responsibilities

• Plan and execute exclusive events, sponsorships, expos, and offline activations.
• Develop event concepts, themes, target audiences, proposals, timelines, and execution plans.
• Identify and evaluate relevant external events based on audience fit, business relevance, MQL potential, cost, and ROI.
• Manage all event requirements, including EO/vendors, venue, speakers, logistics, registration, materials, and on-site execution.
• Develop event promotion plans with the Digital & Content team to maximize registration and attendance.
• Generate MQLs through associations, communities, lead-gen partners, networking, and open registration.
• Manage attendee/MQL databases and track MQL status monthly through pipeline, closed won, or no deal.
• Manage event-related partnerships, sponsorships, budgets, vendor negotiations, cost control, and ROI.
• Create pre- and post-event press releases/articles and coordinate event-related PR/content.
• Deliver post-event reports with performance, MQL, cost, ROI, and key learnings.

About you

• 3+ years of experience in B2B event marketing, event management, event activation, or related roles.
• Proven ability to manage events end-to-end independently.
• Strong understanding of B2B event marketing and lead generation.
• Strong project management, communication, negotiation, networking, and stakeholder-management skills.
• Experienced in managing EOs, vendors, partners, and external stakeholders.
• Commercially minded with experience in budget and ROI management.
• Strong writing skills, particularly for press releases and event articles.
• Proactive, hands-on, organized, detail-oriented, and accountable.
• Willing to work on-site/outside regular hours when required.