B2B Lead Generation Executive

Job Title

B2B Lead Generation Executive

Job Description

We are looking for a results-driven B2B Lead Generation Executive to identify relevant business prospects, research key decision-makers, and execute targeted outreach campaigns that generate qualified sales opportunities.

The role involves business research, prospect database building, contact verification, personalized outreach, follow-ups, and initial lead qualification. The primary objective is to generate a consistent flow of relevant, sales-ready opportunities rather than simply building large contact databases.

What You’ll Do

1. B2B Prospect Research

• Research target businesses based on industry, location, company size, business needs, and potential buying signals.
• Identify companies that are likely to benefit from the agency’s digital marketing services.
• Use Google Search, Google Maps, LinkedIn, business directories, and other reliable sources to discover potential clients.
• Analyze company websites and online presence to identify relevant business opportunities.

2. Decision-Maker Identification and Contact Verification

• Identify key decision-makers, including Founders, CEOs, Directors, Business Owners, and Marketing Heads.
• Find and verify professional email addresses, phone numbers, LinkedIn profiles, and company details.
• Use prospecting and verification tools to improve contact accuracy.
• Maintain reliable, up-to-date contact information for outreach campaigns.

3. Database Building and Management

• Build, organize, clean, and segment prospect databases based on relevant targeting criteria.
• Remove duplicate, invalid, irrelevant, and outdated contacts.
• Maintain accurate records of prospect details, communication history, and lead status.
• Ensure prospect lists are organized for efficient outreach and follow-up.

4. Personalized Outreach and Follow-Ups

• Execute targeted cold email and LinkedIn outreach campaigns to connect with potential clients.
• Use WhatsApp for business communication where appropriate and permitted.
• Personalize messages based on the prospect’s industry, business needs, and potential challenges.
• Manage structured follow-up sequences for prospects who have not responded.
• Maintain professional communication and focus on starting relevant business conversations rather than sending generic bulk messages.

5. Lead Qualification and Sales Coordination

• Review prospect responses and identify genuine interest in the agency’s services.
• Qualify leads based on business requirements, potential fit, and readiness to discuss services.
• Schedule meetings with interested prospects or forward qualified leads to the sales team.
• Share relevant prospect information and conversation history to support the sales process.
• Update lead status, follow-up dates, and communication records in the CRM or tracking sheet.

6. Performance Tracking and Optimization

• Track outreach activity, response rates, positive replies, meetings booked, and qualified leads generated.
• Test different industries, target audiences, messaging approaches, and prospecting sources.
• Identify which methods generate the most relevant sales opportunities.
• Work closely with the sales team to improve targeting, lead quality, and conversion potential.
• Prepare regular reports on lead generation performance and campaign effectiveness.

Tools and Platforms

• Apollo.io
• LinkedIn Sales Navigator
• Google Search and Google Maps
• Business directories and company websites
• Email verification tools
• CRM platforms
• Microsoft Excel and Google Sheets
• AI-powered research and outreach tools

Who Can Apply

• Candidates interested in B2B lead generation, prospect research, business development, or sales outreach.
• Individuals who can research businesses and identify relevant decision-makers.
• Candidates with strong online research, data management, and communication skills.
• Applicants who can personalize outreach messages and maintain consistent follow-up schedules.
• Individuals who are organized, detail-oriented, and focused on generating qualified leads.
• Candidates comfortable using prospecting tools, spreadsheets, CRM platforms, and AI-powered research tools.

Required Skills

• Strong internet research and B2B prospecting skills.
• Ability to identify target businesses and key decision-makers.
• Familiarity with LinkedIn Sales Navigator, Apollo.io, Google Search, and Google Maps.
• Knowledge of contact discovery, email verification, and database management.
• Good written communication and personalized outreach skills.
• Understanding of cold email, LinkedIn outreach, and follow-up processes.
• Basic lead qualification and sales coordination skills.
• Proficiency in Excel or Google Sheets and accurate record-keeping.
• Ability to track campaign performance and improve lead quality based on results.
• A quality-focused mindset, prioritizing relevant prospects and qualified sales opportunities over database size.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Ability to commute/relocate:

• Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person