B2B Lead Generation Executive – CRM Software

rogatix is looking for a proactive and results-driven B2B Lead Generation Executive to identify, research, and engage potential business clients for our CRM (Customer Relationship Management) software and related business solutions. The ideal candidate will help build a strong sales pipeline by identifying decision-makers, generating qualified leads, and scheduling meetings for the sales team.

Key Responsibilities

• Identify and generate qualified B2B leads through LinkedIn, email outreach, cold calling, online directories, and other digital channels.
• Research potential clients, target industries, and businesses that could benefit from CRM software.
• Identify key decision-makers, including CEOs, business owners, Sales Managers, Marketing Managers, and IT Managers.
• Build and maintain accurate prospect databases and lead generation pipelines.
• Conduct outbound prospecting through cold emails, LinkedIn messaging, and telephone calls.
• Qualify prospects based on business needs, company size, budget, and purchasing intent.
• Schedule meetings and product demonstrations for the sales team.
• Maintain lead records, follow-ups, and activity reports in CRM software.
• Collaborate with the sales and marketing teams to improve lead quality and conversion rates.
• Track lead generation metrics, including response rates, qualified leads, meetings booked, and conversion rates.

Required Qualifications & Skills

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field; fresh graduates with relevant skills may also apply.
• Experience in B2B lead generation, software sales, or SaaS prospecting is preferred.
• Basic understanding of CRM, ERP, and other business software solutions.
• Familiarity with LinkedIn Sales Navigator, Apollo.io, HubSpot, or similar prospecting tools is an advantage.
• Strong communication, research, and relationship-building skills.
• Ability to conduct professional cold outreach and follow up consistently.
• Proficiency in MS Excel, Google Sheets, and maintaining lead databases.
• Target-oriented mindset with a willingness to learn and achieve sales pipeline goals.

Work Location: In person